Cindy Ballard, a performance marketing industry veteran of more than a decade, is the Chief Operating Officer of Apogee. Cindy transitioned from affiliate to affiliate manager when she joined Greg Hoffman Consulting shortly after the founding of the agency. Today, Cindy works with Apogee clients designing monthly affiliate promotions for agency newsletters. She recruits for every client and is a true bridge between affiliate and client, answering questions and offering advice in both directions. Cindy provides site reviews and competitive analyses that provide clients with invaluable insights. Working with affiliates, Cindy educates on matters of compliance and best practices.
Affiliate Summit has selected Cindy to speak three times. Years of motivational speaking experience prepared her for the challenge and Cindy's sessions have ranked in the top ten for the content, attendance, and speaker rating metrics. Cindy contributes articles covering affiliate education and affiliate-management relations to FeedFront magazine and industry blogs.
An avid animal lover, Cindy’s home is full of dogs and cats; the horses have their own pad out back. She and her husband of more than 20 years operate a pet rescue, Pawesome Village Rescue, that saves hundreds of pets annually. In her leisure time, Cindy loves drinking wine, laying on the beach, watching football and cruising. Under ideal circumstances, she’s able to do all four at once.