Christen Evans joined Apogee in early 2017 in the role of Influencer Manager. The following year, she was promoted to Affiliate Manager, with clients put directly under her care.
As Influencer Manager, Christen helped affiliate recruiting efforts and worked on building relationships with influencers. She spearheaded the monthly newsletters to affiliates in order to keep them apprised of merchant news. As a social media expert, she ensured Apogee has a strong presence on social media platforms. Many of these strategies apply to her work as an Affiliate Manager.
Christen got her start in affiliate marketing on the blogging side in 2013. She provides the comic relief for the Apogee team, largely in .GIF form.
Christen has been selected to speak at Affiliate Summit six times with positive feedback and engagement at each session. In 2016, Christen also spoke at Performance Marketing Summit in Chicago and then was the closing keynote speaker for ShareASale ThinkTank a few days later. She received the Affiliate Marketing Advocate Pinnacle Award from Affiliate Summit in 2017; she was the first woman to be honored with this award. She has also been a contributor to FeedFront Magazine.
After getting her start in blogging in 2010, Christen joined the team of a popular wedding blog, starting as an unpaid contributor and eventually captaining the ship as Editorial and Accounts Manager. During this time, affiliate marketing grew in popularity and recognition as a way for bloggers to increase their revenue stream. After attending her first ShareASale ThinkTank, things just clicked for her and Christen was able to double the blog’s revenue year over year for three consecutive years. In 2015, she launched Bourbon & Sparkle, a blog and consulting business that helps educate bloggers on affiliate marketing and helps bridge the gap between those bloggers and merchant programs that are a good fit for their sites.
Christen and her husband, Mark, have one kid and live in North Texas. She loves watching her kid grow and learn, cuddling with their three cats, meeting friends for patio beers and is on a never-ending mission to find the best pairs of glittery shoes out there. She is constantly scheming new business ideas and will never turn down a good bourbon or glass of bubbly.