Over the last two months, I’ve been writing a quick start guide to affiliate program management for merchants that need help. I affectionately call it Affiliate Management for Ma, Pa and the Corporate Clueless. It’s a 40-page ebook, ask for your free copy!
This easy to follow 5 Step Guide to Affiliate Program success is meant to help educate prospective new merchants on the basics of affiliate management or help a recently launched program that hasn’t yet taken off. When a company finds out about affiliate marketing and is ready to start driving more traffic to their shiny new product, most of them launch without a strategic plan or a manager with enough knowledge about the industry.
A recent random and completely unscientific survey conducted on the Affiliate Juice Podcast, showed that after 4 months, only 3 out of 8 new affiliate programs had significant signs of life. One merchant completely gave up and went offline and 2 more were seemingly dead with zero sales. I wrote this ebook for the other 5 merchants that clearly need help.
The primary goal of this guide is to provide the fundamentals of when and how to start an affiliate program and how to manage it daily for maximum success.
There are countless ways to be successful in affiliate marketing and the following steps are best practices solely from the experience of the author. We recommended researching all aspects of internet marketing and being fully prepared for sales before launching a program.
This guide will best help merchants that are looking to launch on a major network and structure their program based on cost per sale. The examples used will be from ShareASale and Commission Junction.
This article predates the transition to Apogee and may contain outdated references or links. We apologize for any inconvenience this may cause.