This week, Daniel and I departed from the traditional affiliate marketing guest. We talked with Andrew Maffettone with Sellers Choice. A year ago, Andrew was with a different brand and Apogee managed his affiliate program. It was almost the perfect case study of what doesn’t work in affiliate marketing. At the end of the six-month contract, we all agreed it was a worthy test but failed nonetheless. Sometimes products just don’t motivate affiliates and sometimes products are so easily found in local stores, there is no demand online.
Andrew now works with Sellers Choice and we discussed what they can do for e-commerce merchants. Watch the video and learn more about Andrew and Sellers Choice.
Affiliate Voices is a bi-weekly series hosted by myself and Daniel M. Clark. We interview people with a range of experiences in the affiliate marketing industry. Please be sure to visit our YouTube channel and subscribe. Click the notification bell so you don’t miss any of the interviews, group calls or educational videos this year.