Apogee Blog

May 9, 2018
Affiliate Voices: Darren Byerly, Upsellit
On this episode of Affiliate Voices, Daniel M. Clark and I interviewed Darren Byerly from Upsellit, our preferred shopping cart abandonment solution partner in the programs we manage.
April 24, 2018
Affiliate Voices: Nick Andrews, Revitrage
On this episode of Affiliate Voices, Daniel M. Clark and I interviewed Nick Andrews from Revitrage.
March 28, 2018
Affiliate Voices: Eric Nagel, Partner at Rust Built
For this installment of Affiliate Voices we're interviewing our friend Eric Nagel in his tiny, tiny-ceilinged room. Eric is a Partner at Rust Built, the owner of several companies including the Type-A Parent conference. Eric covered his history in the digital marketing industry and talked about the upcoming conference for Type-A this September.
March 20, 2018
ShareASale ThinkTank 2018
During the first week of April, Christen Evans and I will be in Chicago for ThinkTank, meeting with affiliates and talking about our managed programs on the ShareASale network. We are setting up meetings now through the Pathable social network.
March 15, 2018
Apogee Affiliates Group Hit 500 Members
The Apogee Affiliates private group on Facebook hit 500 members yesterday. It was a milestone we aimed to meet a few months ago while increasing our education and activation campaigns. We focused on promoting through our monthly newsletters only and verifying that members actually belong to our managed programs.
March 6, 2018
Affiliate Voices: Maryellen Garasky, Affiliate Manager of Jane.com
We're sitting down with Maryellen Garasky, the manager of the award-winning Jane.com affiliate program in this episode of Affiliate Voices. Maryellen has been in the industry since 2009. We discuss her history, what led her into the industry, what she's doing now with Jane.com, and her thoughts about the state of affiliate marketing today.
February 21, 2018
Affiliate Voices: Wade Tonkin, Affiliate Manager of Fanatics.com
Kicking off the Affiliate Voices video series is Wade Tonkin, affiliate manager for Fanatics.com. He and his team manage about thirty other programs on the ShareASale network. Wade has been in the affiliate marketing industry since 1999, and we discuss his history and some of the stops he made along the way.
February 13, 2018
Affiliate Marketing Experts: Affiliate Voices on YouTube
Twice monthly Apogee will bring you the voices of the affiliate marketing industry. Our 15-minute interviews aim to educate, inspire, and entertain. The first episode leans into that third aspect, as we interview... us. Call it a dry run, or step one, for the series.
January 19, 2018
Affiliate Education and Activation Campaigns
This year, the Apogee team will continue its robust recruiting efforts. We are also committed to stepping up our affiliate education and activation services in addition to recruitment. 2018 will see the rise of the Apogee YouTube channel as well, so be sure to subscribe!
January 12, 2018
Apogee Live: Affiliate Summit West 2018 Recap
This time on Apogee Live, Christen and Daniel lead a discussion about #ASW18. It's our Affiliate Summit West 2018 recap! Our panel covered what they liked about the show, what they got out of the event, and lots more.
January 12, 2018
Affiliate Management Tune-Up
One of the services we offer at Apogee is a tune-up for affiliate programs that need optimization but not long-term management. In October, a merchant hired us for a two-month tune-up and the results are so magnificent that we had to share them with the world.
January 4, 2018
Ten Things about Apogee
As we approach Affiliate Summit West 2018, I wanted to take some time to remind friends, colleagues, acquaintances, affiliates, merchants and managers in this industry, who we are. What does Apogee stand for? Why do we do the things we do?
December 21, 2017
Apogee Represents in Three 2018 Pinnacle Awards Categories
I'm proud to announce Apogee is represented on the finalists list of the 2018 Affiliate Summit Pinnacle Awards. Our client, Snake River Farms, is a finalist for Exceptional Merchant of the Year. Apogee is a finalist for OPM/Agency of the Year and I am a finalist for Affiliate Manager of the Year.
December 15, 2017
Affiliate Summit West 2018: Next Month! Meetings are Open
It's about that time of year again! Affiliate Summit West 2018 is coming up in four weeks and Apogee will be in attendance. Greg and Christen will be taking meetings with affiliates, attending sessions, and making the most of this fantastic annual event.
November 10, 2017
Cultivating Two-Tier Affiliate Referrals
In 2015, I added a modest two-tier model to all of the programs we manage at Apogee. Twelve years ago, two-tier commissions were popular but in decline. I brought them back to Apogee-managed programs, and today, the default two-tier commission is a $2 flat payout when a referred application is approved. We've paid out 100 bonuses this year.
October 26, 2017
Apogee Live: Q4 Affiliate Program Review
As affiliates start to finalize their Q4 plans, we wanted to make sure we highlighted our best converting holiday merchants. We didn't waste any time and jumped right into the screen sharing of our client's websites, talking about best sellers.
October 4, 2017
Say Hi to Apogee at Type-A Parent Conference in D.C.
The Apogee team (minus Daniel and Jen) are headed to D.C. / Alexandria this week as brand sponsors for the Type-A Parent conference. Christen and Greg are arriving Thursday to kick off three (well, 2.5, really) days of networking and meeting face-to-face with bloggers.
September 27, 2017
Content-Focused Affiliate Strategy: A Case Study
This is a quick case study based on one of our Apogee clients. I want to prove to other merchants that growth is possible when the right strategy, a content-focused affiliate strategy, is put in place. I'm deliberately choosing a summer month, June, because this is the typical low point for this client. We still showed growth. Q4 numbers account for 59% of the overall sales all year. Let's see how June did.
September 22, 2017
Affiliate Application Declined – Why? What Now?
Has your affiliate program application been declined? I'll explain why that happened and what you can do to appeal the decision.
September 15, 2017
Apogee Live with Brian Littleton, CEO of ShareASale
Apogee Live returned from summer break with a great conversation with Brian Littleton, CEO of the ShareASale affiliate network. And he sings!
August 30, 2017
Apogee Live Returns September 13th
Apogee Live will be back in two weeks. Our last video conference call with affiliates was on June 9th and after a summer break we're rarin' to go! Our special guest on the September 13th Apogee Live call will be ShareASale CEO Brian Littleton.
August 29, 2017
Hurricane Harvey Relief Effort
Hurricane Harvey ravaged the coast of Texas. This one hit home for us, as our Daniel M. Clark was in the path of the storm. He is safe, but his home was damaged.
June 20, 2017
Join Serenity Health & Home Decor – New Program Announcement!
Our second new program announcement this month is Serenity Health & Home Decor, exclusive to the ShareASale network. Serenity Health provides more than 4,500 products from firepits to fountains to outdoor living furniture. Water is a central theme as they have an extensive selection of fountains with a wide range of competitive prices. The program is poised for growth for the rest of the year so the time to join Serenity Health & Home Decor is right now.
June 9, 2017
Finding the Right Merchants
The discussion was Finding the Right Merchants on Apogee Live this week, as Greg walked us through his method of window shopping affiliate programs from an affiliate's perspective. What should an affiliate look for in a merchant partner? What are the red flags? We looked at programs in the ShareASale network.
May 10, 2017
Incredible Shrinking Affiliate Commissions!
Affiliates complain regularly about shrinking affiliate commissions in their favorite programs across the industry. The trend is to lower payouts, reduce the tracking gap (cookie) and/or limit the number of products eligible for commissions. The ones speaking up are bloggers, datafeeders or SEO affiliates. They say brands aren't listening to them and they don't know how to reverse the trend.
May 8, 2017
Type-A West 2017 Keynote: Plan Your Next Evolution
On April 29th, I delivered the keynote at the Type-A West 2017 conference in Denver. I called it Plan Your Next Evolution. The inspiration came from my love of writing with pencils and notebooks. Everyone in attendance walked away with an Apogee branded Field Notes notebook and pencils from my personal collection.
May 5, 2017
Apogee Live: Finding The Right Merchants
Our last three blog posts have been about our ongoing series of video conference calls with affiliates and merchants. Here's another one. On June 7th, we are hosting our first open, public conference call. Our theme is Finding the Right Merchants. We are going to be talking with affiliates and interested bloggers about window shopping for new programs to promote.
March 10, 2017
One-on-One With The California Wine Club
This week we invited Gerri Becker from The California Wine Club to participate in our Apogee Live conference call. Want to learn all about The California Wine Club, how to promote them, and the benefits of being their affiliate? Check out our recording of the conference call up on our YouTube channel or right here on our blog.
February 24, 2017
About Datafeeds, Part 1: Apogee Live
Our conference call this week was about datafeeds: how to get them, manipulate them, and make use of them. The call clocked in at about 45 minutes, and you can view the recording here or on our YouTube channel. If you'd like to participate in our next conference call, March 8th, join our Facebook group!
February 17, 2017
Attribution in the Affiliate Channel – Apogee: Live
This week on Apogee Live, we discussed attribution in the affiliate channel. It's a hot topic and reflects my recent article in Practical Ecommerce. The call was a tight 37 minutes, with lots of great information. We might be getting the hang of this.
February 9, 2017
Apogee Live on YouTube: Video Meetings for Affiliates
Yesterday, we started something new and exciting at the agency. We recorded our first Apogee Live affiliate meeting using Zoom, a video conferencing service. You can view that meeting on our new YouTube channel, and that first meeting is available to watch here at ApogeeAgency.com.
January 10, 2017
Affiliate Window Acquires ShareASale
This morning, January 10th, 2016, marks the end of an era. ShareASale, the third-largest affiliate marketing network in the United States, has been acquired by global network Affiliate Window. We at Apogee would like to extend our heartfelt congratulations to ShareASale for fifteen years of exemplary network management and industry leadership.
November 17, 2016
Get Affiliate Marketing Answers: Question Everything
You must have patience to be successful in affiliate marketing; you must also ask questions, always. I'm not suggesting you act like a four-year-old and repeatedly ask why why why why why without waiting for, or paying attention to, the answers. But you need as much information as possible to make decisions on strategy and direction.
November 10, 2016
Affiliate Marketing Requires Patience
The number one piece of advice I can give to anyone interested in affiliate marketing is to have patience. This is a long-term investment and strategy.
November 9, 2016
Datafeeds Work: A Quick Case Study
Over the past decade or so, Google began by helping datafeed affiliates become rock stars but then systematically killed them. Some of our past affiliates with successful product promotions are no longer in the industry—that's how bad it became. Naturally, an affiliate today shouldn't bother with datafeeds or running a datafeed-driven website, right? Well, hold on. Don't be too hasty.
September 26, 2016
Does Affiliate Marketing Work? The Effects of Unrealistic Expectations
Affiliate marketing isn't easy. It takes time, resources and dedication. It's not something you can learn overnight and start making money with immediately. Normally, when I write about unrealistic expectations, I write about merchants—in fact, a chapter of my book is about just that. Today, I'm talking to affiliates—new affiliates, mainly. I'm talking to affiliates who might have some wild ideas about how quickly they can make six figures in this industry but have discovered that their unrealistic expectations led to disappointment. Affiliates who might be asking, "does affiliate marketing work?"
September 22, 2016
ShareASale Conversion Lines: What You Need to Know
By now you may have heard at least a little about Conversion Lines technology from ShareASale. We mentioned the technology recently in our client announcements and every client newsletter that has gone out in August had two paragraphs about them. Maybe you saw some industry connections talking about them on Facebook, or on Twitter. We at Apogee are big believers in the power of attribution rules, and today, I'm going to teach you how it works to make the landscape more fair for everyone.
June 22, 2016
Holiday Preparation for Merchants: Q4 is Won in Q3
Holiday preparation in Q3 is the key to winning Q4, and with Q3 only about a week away, the time to start thinking about it is now. Apogee is looking for a repeat of a great 2015, and we're not procrastinating.
March 21, 2016
Greg Hoffman Consulting Rebrands to Apogee
After seven years of award-winning affiliate program management, Greg Hoffman Consulting is rebranding today to Apogee, a performance marketing agency. The evolution of what was once a one-man shop with a handful of successful programs, Apogee is now a full team of experts managing major national brands such as Firestone Complete Auto Care, Sears PartsDirect and Snake River Farms.
February 25, 2016
On Being a Failure
In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980's: That's Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.
January 19, 2016
Greg Hoffman Wins Advocate of the Year 2016
Much to my surprise, I was nominated and chosen as a finalist for both the Affiliate Marketing Advocate and Affiliate Manager of the Year Pinnacle Awards at Affiliate Summit West 2016. More than that, I was shocked to actually win the Affiliate Marketing Advocate award at the presentation last week!
December 31, 2015
Auto Approve is Not Affiliate Management
A quick scan of the ShareASale Top 100 PowerRank will show you a handful of programs that are on Auto Approve. It makes sense that this is possible but I'd like to share the hazards of this type of mismanagement. It's like having 32 cavities behind a pretty smile. It's not something to brag about.
November 17, 2015
A New Book! Climbing the Affiliate Management Wall
Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing […]
October 29, 2015
10 Years an Affiliate Manager
In October 2005, the E-commerce Director at Thompson Cigar took a chance and hired me as the internet marketing manager. I’m grateful to Mike Masse for […]
October 23, 2015
Two-Tier Bonuses Active on ShareASale
When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage […]
September 25, 2015
ShareASale FTP Auto-Approval Rules
Merchants, here is an easy way to save time with those pesky FTP access requests you get in the ShareASale network. I auto-approve some of them. Some. […]
September 22, 2015
Datafeeds! Coffee and Music Boxes and Furniture, Oh My!
Remember Ghostbusters? At the end, when they thought they’d defeated Gozer, Winston Zeddemore says, “We have the tools, we have the talent!” Well, affiliates… you have the […]
September 15, 2015
The First Two Weeks on ShareASale
I am unapologetic about my love for the ShareASale affiliate network. From the top down, it is the best network in the affiliate industry. But with […]
September 9, 2015
Eckler’s Automotive Live on ShareASale
The Eckler’s Automotive affiliate program is live on the ShareASale network. This is the first affiliate program for this merchant, which controls more than a dozen […]
September 3, 2015
Coffee Affiliate Program Launches on ShareASale
On July 31, we announced we were taking over the 1stinCoffee affiliate program on eBay Enterprise Network. Today I can announce that we are live on […]
August 20, 2015
Optimizing Affiliate Programs for Q4 2015
I have a list of all the things I must do as an affiliate manager to make sure my programs are ready for recruiting and activation […]
July 31, 2015
1st in Coffee Chooses Affiliate Program Management Experts
Greg Hoffman Consulting has been called in to rescue a great brand’s affiliate program. Our task is to find content affiliates for 1st in Coffee. The […]
March 24, 2015
Datafeeds 101
Welcome to a Special Edition of our 4,294-Part series, What, More About Datafeeds? presented by Greg Hoffman Consulting. I’m your loyal Tech Monkey, Daniel. Today it’s […]
March 16, 2015
The California Wine Club: Huge Affiliate Potential with Datafeeds
Welcome to Part Four of our 3-Part series, Datafeeds of the Rich and Famous presented by Greg Hoffman Consulting and starring me, Robin Leach. Four articles […]