42 Rules of Affiliate Marketing, Life and Everything

42 Rules of Affiliate Marketing, Life and Everything

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Affiliate Marketing, life, and everything are complex and since complex issues need rules, I am taking it upon myself to show you the rules I try to live by in this world. Yes, the concept is based on 42 – the Answer to the Ultimate Question of Life, the Universe, and Everything from The Hitchhiker’s Guide to the Galaxy. But, it’s also an accumulation of rules first given to me by my father when I was venturing out into the world for the first time. He framed 4 pages of rules for me to live by. I still have them and I have adapted them for you and for my own purposes today. I also included a few rules from the character Gibbs on CBS’s popular show, NCIS, and a few other places. 🙂

  1. Don’t panic!
  2. Be excellent to each other
  3. To listen to gossip is a greater sin than to speak it
  4. Never be afraid to ask questions
  5. Always keep the creative juices flowing
  6. Integrity and honesty will open doors
  7. Communication is everywhere, use it
  8. Get involved in something close to your heart
  9. Choose your friends wisely and trust them
  10. Life is all about relationships
  11. If you have knowledge, teach others
  12. Study your enemy
  13. Enhance your technical knowledge
  14. Keep an open mind and be fair
  15. Be transparent, not anonymous
  16. Do your homework
  17. Find a mentor
  18. Say hello first
  19. Automate things for efficiency
  20. Buy two Sunday papers and read them
  21. Take your time to do it great
  22. Have a plan B
  23. Keep a schedule every day
  24. Break a sweat three times a week
  25. Learn from mistakes and apologize
  26. Ask for opinions
  27. Remember who helped you
  28. Be one step ahead
  29. See what others don’t see
  30. Never stop learning
  31. Make decisions and be ready to justify them
  32. Be aware of your surroundings
  33. Don’t procrastinate
  34. Don’t believe what you are told, double check
  35. Never be unreachable
  36. Always have realistic expectations
  37. Find out what people want and need
  38. Always be professional
  39. Research best practices constantly
  40. Find your happy place
  41. Get a hobby
  42. Play by the rules

What would you add to this list? What would you delete from this list? I’ll be referring to this list often, so be prepared, there will be a quiz.

42 Rules of Affiliate Marketing, Life and Everything
This article predates the transition to Apogee and may contain outdated references or links. We apologize for any inconvenience this may cause.
42 Rules of Affiliate Marketing, Life and Everything

About the Author

Greg Hoffman
Greg Hoffman is the CEO/CMO of Apogee, a digital advertising agency. Greg was named the Affiliate Marketing Advocate of the Year by Affiliate Summit in 2016. In 2014, Apogee, as Greg Hoffman Consulting, was the recipient of the Affiliate Summit Pinnacle Award for Best OPM/Agency. Greg is a photographer, vinyl record lover, a tropical fish keeper and a comic book collector. He writes with a fancy pencil to annoy his digital-minded colleagues.

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