Christen Evans Joins Apogee

Christen Evans Joins Apogee

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Christen Evans Joins Apogee

In February, I hired Christen Evans as a part-time recruiter. She is now officially full-time and an integral part of the Apogee affiliate management team.

Christen writes and distributes client newsletters through the ShareASale system. She uses the ShareASale VIP recruiting tool to invite up to 30 affiliate partners to join our programs monthly. She also runs our GroupHigh and MediaRails external recruiting tools and she manages those influencer/blogger relationships. But most importantly, Christen and her 1-year-old son, Dexter, entertain the rest of us on a daily basis. Dexter is our unofficial mascot and he loves participating in our video conference calls.

Christen also manages social media for Apogee, helping to promote our merchants and other great news on our Facebook, Twitter and Instagram.

I first met Christen when she was an affiliate in one of the programs I managed. When I put together a panel for Affiliate Summit 2014, I chose Christen to represent part of the affiliate side. This was her first public speaking gig and she did a great job. The panel was called Live Affiliate Program Reviews – 2 Managers, 2 Affiliates.

ShareASale invited Christen to conduct the closing keynote speech at the ShareASale ThinkTank event in May 2016. Grab the Unicorn by the Horn: Making the Most of What You’ve Learned was a wonderful way to end a conference filled with great merchants and bloggers.

For the last five years, Christen was the Editorial and Accounts Manager for The Broke-Ass Bride, a popular wedding site. Her tenure there recently ended and now she’s currently working on two of her own blogs, Bourbon & Sparkle and The Minimalist Wedding.

As the “defending champion,” so to speak, of the Affiliate Advocate of the Year 2016 Pinnacle Award, I was thrilled when Christen won that award in January 2017 at Affiliate Summit West. This is an understatement. She is an extremely outspoken advocate for both merchants and affiliates. She defends affiliates when merchants make callous and ignorant decisions and she yells at affiliates when they don’t follow terms of service or FTC guidelines.

Christen is a great addition to our team and we hope announcing this to the world doesn’t jinx anything. We need her work ethic and dedication.

Christen Evans Joins Apogee

About the Author

Greg Hoffman
Greg Hoffman is the President of Apogee, a performance marketing agency. Greg was named the Affiliate Marketing Advocate of the Year by Affiliate Summit in 2016. In 2014, Apogee, as Greg Hoffman Consulting, was the recipient of the Affiliate Summit Pinnacle Award for Best OPM/Agency. Greg is a photographer, vinyl record lover, a tropical fish keeper and a comic book collector. He writes with a fancy pencil to annoy his digital-minded colleagues.

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