The Apogee affiliate program management team has added Liz Gazer, a seasoned veteran of the affiliate industry to help manage our growing list of high-quality merchants.
A recognized affiliate management expert with a reputation for turning under-performing channels into revenue winners, Liz has been building, managing and overhauling affiliate programs for e-commerce retailers since 2003.
Today, Apogee clients benefit from Liz’s multi-faceted skill set encompassing more than 16 years of outsourced program management consulting and client-side integrated digital marketing experience for retail e-commerce.
With seven industry nominations in recognition of outstanding achievements in affiliate management, Liz has participated on discussion panels at Affiliate Summit and lectured to senior executives from such high profile brands as VISA and PayPal at Canada’s largest conference for retailers, marketers and mar-tech providers: DX3 Canada.
Liz has appeared as a guest on internet radio shows such as Affiliate Buzz and Internet Marketing Live on Webmaster Radio, written for FeedFront magazine and contributed to content in business books such as “How to Start and Run an Affiliate Program”.
A people-connector and advocate for fair and ethical practices in affiliate marketing, Liz spearheaded the Toronto Affiliate Summit local meetup chapter, bringing advertisers and publishers together for networking and discussion.
Outside of work, Liz is an avid music enthusiast and supporter of Special Olympics who finds her happy place in nature, meditation, culinary adventures
Liz’s company, Growthspurt Media, and Apogee (formerly Greg Hoffman Consulting) were head-to-head friendly competitors over the years. This year, Liz was looking for a team with which to collaborate moving forward and Apogee needed an experienced manager to help with growth. The team loves working with Liz and her fresh perspective. Her insights are helping us provide exceptional customer service to our new and existing clients.
Liz will be the lead manager for all the programs in our roster that haven’t already been given to Christen or Anne. I will be assisting all three Apogee affiliate managers with strategic support. With the new division of labor, I will focus more on marketing, sales
Anne Parris has recently been appointed the lead affiliate manager for TruDog and Vannabelt. Christen Evans has been managing The California Wine Club, Snake River Farms, Flirty Home, 1st in Coffee and Grill Masters Club. She will also be taking on Lobster Anywhere, Seven Sisters Scones and Warm Belly Bakery.