"I love the content – very detailed, great stuff. Any retailer looking to get involved in Affiliate Marketing as a growth channel for their business would benefit greatly from the book!"
Brian Littleton | President/CEO ShareASale.com, Inc.
The Affiliate Program Management Book by Greg Hoffman
Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. Climbing the Affiliate Management Wall, by Greg Hoffman, is now available.
Affiliate programs don’t manage themselves. A dedicated manager is required—one that has relevant experience or is willing to put in the time to learn how to do it right. Climbing the Affiliate Management Wall offers best practices for all aspects of management. The titular wall affects new programs as well as those long established. Stagnancy happens when proactive management is suspended or never existed at all.
Too many programs launch with no strategy, no tools and no technical support. Merchants expect these programs to magically generate sales for the company but they don’t always know what else they should be doing to help themselves.
"Greg Hoffman presents an action-oriented overview of what affiliate managers can do to launch a successful, growth-oriented performance marketing channel. The book also benefits seasoned affiliate managers by providing strategies for driving new growth in order to power out of a plateau. A great, straightforward resource!"
Carolyn Tang Kmet | Clinical Professor, Loyola University, and Industry Veteran
Greg Hoffman is an award winning outsourced program manager with more than ten years of experience and a “tell it like it is” attitude. His strategy is not one-size-fits-all, but what he asks of other managers is that they think differently and weigh all the options. Greg's agency, Greg Hoffman Consulting (now Apogee), manages more than a dozen active affiliate programs on the ShareASale and CJ Affiliate networks.
This affiliate program management book gives practical step-by-step strategies for managing expectations, structuring the programs inside the network, using programming staff to enhance capabilities, and educating program managers on how to evolve as new information comes in. There are six case studies that highlight real world situations. Readers will also learn about reporting, recruiting and testing promotions.
The questions & answers section covers some hot topics: network choice, super affiliates, getting content affiliates active, manager fees and revenue sharing, voiding sales from repeat customers, client-to-manager ratios, resources for affiliate marketing news, and education and advice to newbie affiliates.
"The techniques and real-life examples Greg shares will be helpful to business owners interested in leveraging affiliate marketing. Affiliate managers, in-house or agency, will find this resource invaluable. It’s definitely an asset that will help save time and opportunity cost on programs that may have been launched prematurely, or maybe shouldn’t have been launched at all. I plan to use Climbing the Affiliate Management Wall as a resource for my in-house affiliate management team at Fanatics as well."
Wade Tonkin | Affiliate Manager, Fanatics.com
Get Climbing the Affiliate Management Wall, the affiliate program management book by Greg Hoffman, now on Amazon.