Affiliate Application Declined – Why? What Now?

Greg HoffmanAffiliate Education4 Comments

Affiliate Application Declined - Why? What Now? | Apogee

Did you receive an “affiliate application declined” email?

Thank you for applying to the XBrand affiliate program but we have chosen to decline your application at this time. This program is professionally managed by Apogee and we are looking for the right set of affiliate partners to promote our products.

If you did, let’s talk about why you were denied. One of my many roles here at Apogee is to manually approve or decline every affiliate application submitted to each and every client on our roster. It’s a time consuming but worthwhile process and one I strongly believe in. I’ll explain a little later what you can do to appeal my decline decision, because this might not be the end of the road for us.

Affiliate Application Declined: Why I Did It

I base my decisions on saving time and headaches from both sides. Your application doesn’t have to be perfect, but I have to understand how you will promote Apogee clients. I need to see the site and quickly determine your model of affiliate marketing. If I can’t visualize those promotions and you haven’t explained them, I’ll hit decline and wait for more information. Here are some of the things I look for on your site and in your application that can or will lead to a decline.

  1. Coupons/loyalty — We have a hand-selected group of coupon and loyalty sites approved in our programs. We are not adding new ones at this time.
  2. Site issues — Your website does not work or is still under construction. I need to see content, not parked domains.
  3. Relevancy — Your website has nothing to do with our client and you did not explain your strategy in the application notes.
  4. Feedback — Managers in the ShareASale network have shared negative feedback regarding your promotions.
  5. Paid traffic — No PPC, PPV or media buying is allowed without permission and full coordination with the management team.
  6. Templates — If you purchased a template from a make money online automation system or even Amazon. Others have never made money with this strategy in our programs.

But I Was Already in the Program…

For those of you that were declined but had been part of our programs, I offer different reasons for your removal.

  1. Violation — You violated our affiliate agreement. Most likely by purchasing trademark keywords in paid search, but there may have been other reasons.
  2. Previous violations — You may not have violated the current terms but you most likely did in one of our other programs. If you violate in one program, we will likely remove you from other programs.
  3. Re-launch — Apogee has just taken over management and is relaunching the affiliate program. Our standards above apply for all programs.

Appeals and How to Win Them

If you feel I missed something, any important detail about you or your site, I’m more than happy to listen to an appeal then go back and hit the approve button. The fastest way to appeal is to hit reply on the “affiliate application declined” email. Those come directly to my inbox. They don’t sit in a system somewhere and I don’t delegate this to interns. I read them all, and often within 24 hours. Tell me what I overlooked. Give me your strategy. Show me your other domains. Begin the discussion about how you will promote this merchant. Affiliate marketing is about relationship building. Now is your chance to reach out and get best practices from my team and work on a long-term strategy of growth.

My job as affiliate manager is to recruit the best possible partners to this program. Apogee clients rely on my judgment for a fair playing field amongst affiliates. They are looking for a positive extension of their brand to help influence customers and close the deal. I look forward to hearing from you.

4 Comments on “Affiliate Application Declined – Why? What Now?”

  1. Hi I was especting to use paid ads but when I read your concern I found out I can’t so I will not use paid program my site already have a lot of valuable traffic when I look at the reason none of them really concern us we don’t use coupon or nothing like that we have a large fan base I will use the mouth to mouth to promote and for sure our social media without using paid ads I think we are a good prospect to promote the brand my site don’t have no bad intention for our customer and for your brand you could give us a try and you will see fast result like we did to our site i really thing I’m a good match.
    Best of our regards.

    1. Thank you but your site has no relevance to our clients. We do not see your site as a good match for any programs.

  2. Hi there.
    I was recently declined because my site is still under construction.
    I understand that, it’s all good. I don’t bother with coupons or any of the stuff you mentioned, so could you elaborate on what kinds of sites DO work for your clients? I want to get it right.

    I feel that being part of the ShareASale network would be a good plan for me, and for the business that use this as their goto affiliate builder program.

    ShareASale has some really good businesses, like Wayfair, Sears… I was pretty impressed.
    It’s a great line up!!!!

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