Meet Apogee

Founded in 2009 as Greg Hoffman Consulting, Apogee is an award-winning digital marketing agency.

Greg was already a successful affiliate manager when he struck out on his own and started his own affiliate management agency. With several small programs on the ShareASale and Commission Junction networks, he began his expansion. Jen Hoffman, now Apogee President, assisted as the business manager, helping to keep the cash flowing and taxes paid.

Many milestones were reached in the early years. New clients brought new opportunities. Speaking engagements at industry events became common, as did recognition from peers and industry leaders. The agency was voted Best OPM/Agency by industry members at what was, at the time, the most popular affiliate marketing forum in the world five years in a row beginning in 2010.

Greg Hoffman Consulting won its first prestigious Pinnacle Award, OPM/Agency of the Year, at Affiliate Summit in January 2014. The agency added a key player when Daniel M. Clark joined the team in 2014 as Tech Manager, later CTO. Daniel brought a strong focus on network tools with regard to automation and client reporting.

In 2015, with an expansion of the client roster and a new vision of the future, Greg Hoffman Consulting leveled-up. Apogee was born.

Greg would go on to win his first individual Pinnacle Award, Affiliate Marketing Advocate, in January 2016. 2018 marked the beginning of rapid expansion for the company but it was nothing compared to the ecommerce boom of 2020. The boutique agency with humble origins tripled in size by the end of the year.

Senior Leadership Team

Greg Hoffman

Founder & CEO

Lynsey Kmetz

Managing Director

Industry Accolades