Apogee reaches for the highest point of integrity in performance marketing by advocating for merchants and affiliates and teaching each to value the other.
Founded in 2009 as Greg Hoffman Consulting, Apogee is a full-service performance marketing agency specializing in affiliate program management and related services.
Greg Hoffman was already a successful affiliate manager when he struck out on his own and and started his own agency. With several small programs on the ShareASale and Commission Junction networks, he began his expansion. The first milestone was the 2009 signing of Flirty Aprons. With the near-immediate success of that program, Greg reached out to an affiliate he had worked closely with, Cindy Ballard. Joining Greg part-time in the young agency, Cindy worked on affiliate outreach as more and more bloggers rushed to join the rock star affiliate program. The strategy worked.
The one-man shop became a team when Cindy was named Vice President, and more milestones were soon reached. New clients brought new opportunities. Speaking engagements at industry events became common, as did recognition from peers and industry leaders. The agency was voted Best OPM/Agency by industry members five years in a row beginning in 2010, and the agency won its first prestigious Pinnacle Award at Affiliate Summit in 2014. Greg would go on to win his first Pinnacle Award, Affiliate Marketing Advocate, in 2016.
Along the way, the mission would be defined and refined. The agency would advocate for ethical behavior and integrity in an industry where far too often, those things are lacking. The agency would stand up for affiliates and merchants alike, believing there is never a need to favor one at the expense of the other. Advanced network tools would be used to ensure accurate tracking and level playing fields for everyone involved.
Greg Hoffman Consulting, still a boutique agency, added another key player when Daniel M. Clark joined the team in 2014 as Tech Manager, later CTO. Daniel brought a strong focus on network tools with regard to automation and client reporting.
In 2015, with an expansion of the client roster and a new vision of the future, Greg Hoffman Consulting leveled-up. Apogee was born.
To this day, Flirty Aprons remains a successful, satisfied Apogee client—a reminder that long term success in a volatile industry is possible when an agency supports its clients and its affiliates with integrity.