Affiliate Management Services
Premium Affiliate Program Management
At the top management level, Premium clients enjoy all the benefits and active management that Apogee has to offer with a focus on long-term, sustainable growth and profitability. Learn More
When a struggling merchant needs a boost, some help with the nuts and bolts of their existing affiliate program, Apogee can help. We have a 25-point checklist and will work with a merchant over 90 days to implement meaningful changes. Learn More
New merchants looking for a ShareASale training course may opt for Apogee’s Guided Launch service. Our 90-day project educates companies – without a commitment to Apogee program management. Learn More
Premium Affiliate Program Management
Our premium management clients are the top priority for the entire Apogee team, with a goal of reliable, responsible growth year over year. We begin by building a competitive program structure. Then, the daily work begins.
Apogee aggressively recruits a diverse group of the best affiliates in each category: niche content, bloggers, influencers, reviewers, social media, retargeting, paid search, coupons, deals and loyalty. We manually process each application while considering the relevancy of the applicant, the health and integrity of the overall program, other affiliates, and other e-commerce channels or divisions the merchant may have. To those accepted affiliates we send regular educational newsletters with exciting promotional opportunities.
We push our affiliates to get active with clicks and sales by making ourselves available, handling affiliate communications on behalf of our clients, and providing education in the areas of best practices and promotional methods. Our outreach includes a growing, yet private, Facebook group solely for our affiliates. We also have an expanding library of YouTube videos featuring best practices, conversations and interviews with our clients, affiliates and thought leaders in the industry.
Using our proprietary reports and tools, Apogee monitors trends and red-flags issues as they happen. We ensure coupon usage compliance by the handful of trusted coupon and loyalty affiliates approved to operate in our programs. The referring URL of every sub-affiliate is examined to confirm the origin of the traffic. We look for oddities, like zero-dollar transactions, which include bonuses and two-tier payouts, but which can also alert us to incorrect tracking and shopping cart issues.
Programs on the ShareASale network enjoy the advanced commission rules we have set for clickstream attribution. We protect the hard-working bloggers and content affiliates from the loss of commissions when shoppers pick up a cookie from a coupon affiliate at the last minute. Multiple influencing affiliates genuinely share the sale, leveling the playing field and boosting conversion for the originating affiliates that work hard to drive those sales.
At the close of each month, all of our management efforts are translated into hard data when we present a comprehensive program report to each Premium client along with a program performance summary and recommendations for the near future.
Apogee manages every aspect of the affiliate program, but we give our Premium clients unlimited access to strategy conversations. Our most engaged clients have been some of the agency’s greatest successes.
We maintain valuable relationships and subscriptions with third-party tools for recruiting, trademark compliance monitoring and coupon & datafeed aggregation, all at no extra cost to the client.
Our Tune-up is a 90-day anonymous project for existing affiliate programs at least six months old that need a boost with our successful strategy of affiliate management. Merchants often launch with no idea how to properly grow the affiliate channel. The Apogee team trains the merchant on best practices and coaches them step by step on how to work with affiliates for long-term success.
We begin with an in-depth conversation with the merchant about the state of the program, and we send a copy of Climbing the Affiliate Management Wall to ensure there is an understanding the Apogee philosophy of management.
Apogee then provides an audit covering three significant areas. First, through a 25-point checklist, we examine every aspect of the program structure. Second, we analyze every affiliate that generated a sale in the prior month in detail. Third, a two-year program history report covers every important metric and offers insights into top-line statistics such as cost per order and effective commission rate.
The rest of the project is set to implement all of the recommended changes. We then give the merchant a robust strategy with which to move forward and hand back the keys to the program.
We have a case study showing off our tune-up process.
Apogee offers a full training course for brand new merchants on the ShareASale network that need a helping hand for success. Our 90-day project is completely anonymous and gives you the education you need to build the right infrastructure, recruit new affiliates, educate your partners about your business and get them actively promoting your products.
The training is designed for company owners, marketing managers or anyone designated to be in charge of the affiliate program moving forward. Apogee will share best practices on all levels of affiliate management.
Merchants that sign up for a guided launch won’t need a tune-up when the program matures.