Apogee Blog

September 24, 2022
Affiliate Marketing Tools for Bloggers
Whether you are a blogger just getting started with affiliate marketing or looking to increase the income you are already earning, this list of the best […]
August 23, 2022
Influencer Marketing v. Affiliate Marketing
Over the last couple of years, affiliate marketing and influencer marketing have become synonymous as brands learn the value and possibilities of combining brand awareness with […]
August 18, 2022
Understanding Affiliates
Understanding affiliates is one of the most important aspects of running a successful affiliate program. Affiliates are the lifeblood of your program, and in this ever-evolving […]
August 5, 2022
What to Expect from Your Affiliate Program
Starting an affiliate program is one of the best business marketing strategies for today’s e-commerce market. An affiliate program has the potential for tremendous results at […]
March 9, 2022
Cheap, Quick, or Easy
Years ago I learned from a mentor the concept of “Cheap, Quick, or Easy.” This fundamental truth applies to all businesses of any size, but it […]
February 15, 2022
Apogee + Mavrck = A Winning Combination
Apogee Agency has invested in a new software solution to bridge the gaps between traditional affiliate marketing, influencer marketing, and public relations. “Partner marketing in 2022, […]
December 8, 2021
Apogee 2021 Year in Review | Logo over moon with title
The 2021 Apogee Year in Review from CEO Greg Hoffman
As digital marketing skyrocketed in 2021, so did Apogee. We planted seeds, expanded our services, and settled in for a year of stellar brand growth.
November 23, 2021
How To Be Chosen For Sponsored Posts
As the marriage between affiliate marketing and PR continues to evolve, Apogee Agency is offering more and more opportunities for sponsored campaigns from our top-tier brands. […]
November 2, 2021
Viva Naturals Affiliate Program To Be Exclusively on ShareASale
The Viva Naturals affiliate program will be run exclusively on the ShareASale platform. Please join the new program on ShareASale using the link below and update your […]
September 29, 2021
Instagram for Affiliate Marketing – A How-To Guide
Since its inception, Instagram has offered a unique opportunity for users to grow a highly engaged following by sharing photos and videos of their lives and […]
September 27, 2021
Skimlinks Review – Why Commerce Content is Important for PR and Brand Growth
In this Skimlinks review, we’ll discuss why it’s important for the PR industry and how to avoid some of the common pitfalls with the online channel they are associated with—affiliate marketing.
September 16, 2021
Southside Market & Barbeque Affiliate Program now on ShareASale
Southside Market & Barbeque, a well loved food company known for their delicious authentic Texas barbeque and smoked meats has launched their new affiliate program exclusively […]
August 26, 2021
Apogee Agency: A Reintroduction To Our Brand and Expertise
Apogee is a digital advertising agency specializing in affiliate program management along with hybrid forms of public relations, influencer marketing, and paid digital advertising.
August 23, 2021
Make Your Affiliate Program Private
Talk to your network representatives and make your self-managed affiliate program private.
July 13, 2021
Apogee Brunch and Learn – Professional Development
Apogee pushes for the personal and professional development of each employee with a monthly "brunch and learn" session from Carolyn Kmet.
April 10, 2021
Town Hall - Spring 2019 | Apogee
Apogee Town Hall: Spring 2019 | Watch on YouTube
The Apogee Town Hall video conference is a quarterly gathering of affiliates to learn more about affiliate marketing and the programs we manage in a group setting.
December 14, 2020
where affiliates live
How to Find Affiliate Marketers
The best affiliates live at the intersection of conversion and commission.
November 16, 2020
Mike Buechele - Affiliate Voices | Apogee
Affiliate Voices: Michael Buechele Explains What He Does for a Living
Back from a hiatus of a few months, Daniel M. Clark and I interviewed our good friend Michael Buechele. Mike is one of those guys some of us have known for ten years and still tease him on a regular basis because we have no idea what he does for a living.
August 3, 2020
Wet Plants | Affiliate Program Managed by Apogee
Join Wetplants on Refersion
The Apogee team (especially me) is very excited about helping build a long-lasting and profitable affiliate program for Wetplants using the Refersion tracking platform. I am […]
July 12, 2020
ShareASale Affiliate Tools - Apogee Live
How to Use ShareASale Affiliate Tools: Apogee Live
Apogee's Influencer Manager, Christen Evans, gave the participants on the call an explanation of the ShareASale affiliate tools. These tools, powered by the merchants' datafeeds, give affiliates the ability to easily bring products into their sites. Christen did a fantastic job teaching us how to use the Make-A-Page tool, the Product Showcase and the Product Discovery Bookmarklet.
June 23, 2020
FOCUS FRIDAY
How to Focus on Friday and Why It’s Important
Have you heard of Focus Friday? I read about this concept a few years ago but it clicked for me recently. We’ve implemented a very successful […]
June 16, 2020
Automotive Affilate Programs | Managed by Apogee
Automotive Parts Affiliate Programs
We are looking for partners to earn commissions on sales through two of our extremely successful automotive parts affiliate programs, Eckler's Automotive and Second Skin Audio.
June 10, 2020
Name Bubbles Affiliate Program Managed by Apogee
Join Name Bubbles on ShareASale
The Name Bubbles program launched on ShareASale May 21, 2020, and affiliates are already seeing extremely healthy conversions. Apogee welcomes this brand to its family of […]
May 27, 2020
Affiliate Management for Mature Programs
Affiliate Management for Mature Programs
Older affiliate programs that have been sitting on archaic networks for the last few years have untapped potential. There are new strategies for growth and profitability that most merchants haven't considered yet. Today I'll review some of those ideas and talk about the state of affiliate program management.
May 18, 2020
Neato Robotics Affiliate Program | Managed by Apogee
Join Neato Robotics on ShareASale
The Apogee home decor affiliate community is going to love this new client announcement. Neato Robotics has a fresh new program on ShareASale and our team is on the lookout for relevant partners and content creators. Join Neato Robotics!
April 29, 2020
New Year, New You - In July
June 1st is the New January 1st. Start Planning.
Worldwide, our January resolutions didn’t go so well this year. It’s time to rethink our goals and start fresh. I propose that June 1, 2020, is […]
April 12, 2020
Apogee Live - ThinkTank 2018
Apogee Live: ShareASale Awin Think Tank 2018 Recap
Last week, Christen Evans and I attended the ShareASale/Awin ThinkTank in Chicago. It was the first co-branded conference for both networks and we loved it.
April 3, 2020
Ten Things Bloggers Need To Know About Affiliate Marketing – Part Two
With over 20 collective years of blogging experience, Anne Parris and Lynsey Kmetz have put together their list of things they wish they had known about […]
April 2, 2020
Ten Things Bloggers Need To Know About Affiliate Marketing – Part One
With over 20 collective years of blogging experience, Anne Parris and Lynsey Kmetz have put together their list of things they wish they had known about […]
March 8, 2020
Basic Affiliate Marketing Education - Apogee Live Video Training
Basic Affiliate Marketing Education: Apogee Live
The Apogee team went back to basics this week on our video conversation with affiliates. We covered five introductory areas of affiliate marketing education and had a packed house on Apogee Live. The majority of the conversation on Zoom was a screen share from the ShareASale affiliate interface. 
February 25, 2020
Affiliate Summit West 2020 Recap
Affiliate Summit West 2020 Recap
Apogee sent its team of managers to Affiliate Summit West 2020 from January 27 to January 29 in Las Vegas. All three managers are Affiliate Summit […]
February 14, 2020
The First Five Things To Do When You Join A New Affiliate Program
We are so excited to announce a new video training series with Affiliate Manager Anne Parris and Outreach Manager Lynsey Kmetz: “Affiliate Marketing A to Z.” […]
January 16, 2020
Thank you, Shawn & Missy
Thank You, Shawn Collins and Missy Ward
Back in 2005, I was a new internet marketing manager for Thompson Cigar, The Linen Source, Casual Living and Café Belmondo. I was trying to juggle […]
January 6, 2020
12 Steps to Maximize Your Affiliate Marketing Strategy
Kick your affiliate marketing strategy into high gear with these 12 daily steps.
December 19, 2019
Year in Review | Apogee Affiliate Program Management
The Year in Review and a Look Ahead
Near the end of each year, I start to work on the agency’s strategy for the upcoming year. This time, the newly-minted president of the company, Jen […]
December 13, 2019
Join Keyto | Affiliate Program Managed by Apogee
Join Keyto on ShareASale
We’ve had some great new client announcements this year but the team is excited about this one on a more personal level. Half of Apogee is taking part in […]
November 22, 2019
Carolyn Kmet Joins Apogee | Affiliate Program Management
Please Welcome Carolyn Kmet!
It is my honor to announce that affiliate marketing veteran Carolyn Kmet has joined Apogee as Strategic Advisor to company President Jen Hoffman. Carolyn will serve […]
November 18, 2019
Five Trustworthy Factors for Affiliate Marketing Forecasting
A Realistic Approach to Program Projections As the head of business development for Apogee, I advocate for my team of affiliate management experts, our partners and […]
November 7, 2019
Apogee Insiders
Introducing Apogee Insiders
As Apogee grows, so does the opportunity for all of our affiliate partners to grow and learn as a part of the Apogee family. This year […]
October 22, 2019
Jen Hoffman, New President of Apogee
Jen Hoffman Named President of Apogee
Jen Hoffman, co-owner of Apogee, has been named President of the Roswell, Ga. company. Eleven years ago, when the agency was founded as Greg Hoffman Consulting, […]
October 18, 2019
Join Nebula Genomics | Affiliate Program Managed by Apogee
Join Nebula Genomics on ShareASale
The Nebula Genomics affiliate program is your opportunity to earn commissions promoting state-of-the-art DNA testing kits.
October 3, 2019
Introducing Linsey Kmetz
Introducing Lynsey Kmetz
As Apogee expands, we continue to hire the best fits for our culture and our clients. Lynsey Kmetz is our first Assistant Affiliate Manager. Her primary […]
August 2, 2019
The First 100 Affiliate Applications are …
The best partners that will bring you new customers over the next 3-5 years need invitations. You can spend months trying to figure out who they are, but Apogee already has that list ready for recruitment in new programs.
June 12, 2019
Awin + ShareASale ThinkTank 2019 Recap
From June 3 to June 6 the Apogee team was in Chicago for the Awin + ShareASale ThinkTank 2019 event. Apogee (and its predecessor, Greg Hoffman Consulting) has been attending ThinkTank for more than a decade.
March 1, 2019
How to Increase Sales with an Affiliate Program
How to Increase Sales With A New Affiliate Program
Congratulations! Your merchant account has been approved. Now what? Here's the reality of what comes next and how to increase sales with a new affiliate program.
February 8, 2019
Join Seven Sisters Scones | Affiliate Program Managed by Apogee
Join Seven Sisters Scones, Promote Freakin’ Amazing Scones
There's this bakery in John's Creek, Georgia that I've visited many times. Seven Sisters Scones. The scones are incredible. On one such visit a couple of months ago, I discussed with two of the seven sisters the robust growth from online orders. I wanted to help with that growth. Fast forward a little to February 2019 and Apogee has launched the affiliate program for Seven Sisters Scones on the ShareASale network. Join Seven Sisters Scones and promote the best scones ever. Ever.
December 7, 2018
Education Update - Apogee Affiliate Program Management
New Education and Activation Page on ApogeeAgency.com
The Apogee education and activation campaigns in 2018 have exceeded all expectations with the addition of 42 videos this year to our YouTube channel. We've just finished updating our Education portal to include many of them along with other helpful resources.
December 6, 2018
Apogee at Affiliate Summit West 2019
Attend Affiliate Summit West 2019
The entire Apogee team will attend Affiliate Summit West 2019 in Las Vegas. We will have a suite at the Paris Hotel for meetings with affiliates on Monday, January 7.
August 14, 2018
Affiliate Management Advice - Ten Commandments for 2018 | Affiliate Management by Apogee
Affiliate Management Advice: Ten Commandments for 2018
I've published two ebooks on affiliate management and spoken at many affiliate-related conferences, giving other managers tips and tricks on how to succeed. Nine years since the first management-related blog post on this site, my goal here is to distill all that into ten commandments that all affiliate managers should follow.
July 20, 2018
Affiliate Voices - Stephanie Robbins | Apogee
Affiliate Voices: Stephanie Robbins with Robbins Interactive
Stephanie Robbins is an outstanding affiliate manager in our industry and this week she joined Daniel and me for Affiliate Voices. We talked about her entry into the affiliate industry and what she is currently focusing on. She is heavily concentrated on the health and wellness niche.
June 6, 2018
Affiliate Voices: Andrew Maffettone with Sellers Choice | Apogee
Affiliate Voices: Andrew Maffettone with Sellers Choice
This week on Affiliate Voices, we talked with Andrew Maffettone with Sellers Choice and we discussed what they can do for e-commerce merchants.
May 23, 2018
Affiliate Voices - Paul Snyder | Apogee
Affiliate Voices: Paul Snyder with Offers.com
Paul Snyder was our guest on Affiliate Voices this week. Paul works for Offers.com, a division of Ziff Davis. We talk in-depth about his thoughts on advanced attribution in the clickstream. Watch the interview to understand more about why we like Paul and working with Offers.com.
May 14, 2018
Affiliate Program Compliance on ShareASale | Apogee
Affiliate Program Compliance on ShareASale
The agreements between Apogee merchants and the affiliates need to be simple and readable. Affiliates need to understand what they can and cannot do in our programs. This video details the entire agreement and gives further explanation on some points.
May 9, 2018
Affiliate Voices - Darren Byerly
Affiliate Voices: Darren Byerly, Upsellit
On this episode of Affiliate Voices, Daniel M. Clark and I interviewed Darren Byerly from Upsellit, our preferred shopping cart abandonment solution partner in the programs we manage.