Apogee Blog

January 20, 2023
Embroker Affiliate Program Now On Impact
Embroker, a leading business insurance provider trusted by the most innovative companies in the U.S. has launched its new affiliate program exclusively on the Impact platform. […]
January 11, 2023
How To Promote Your Affiliate Link
Affiliate marketing offers an enormously lucrative opportunity to make money online but getting started in affiliate marketing can be a bit overwhelming. This article will teach […]
August 18, 2022
Understanding Affiliates
Understanding affiliates is one of the most important aspects of running a successful affiliate program. Affiliates are the lifeblood of your program, and in this ever-evolving […]
August 5, 2022
What to Expect from Your Affiliate Program
Starting an affiliate program is one of the best business marketing strategies for today’s e-commerce market. An affiliate program has the potential for tremendous results at […]
March 9, 2022
Cheap, Quick, or Easy
Years ago I learned from a mentor the concept of “Cheap, Quick, or Easy.” This fundamental truth applies to all businesses of any size, but it […]
February 15, 2022
Apogee + Mavrck = A Winning Combination
Apogee Agency has invested in a new software solution to bridge the gaps between traditional affiliate marketing, influencer marketing, and public relations. “Partner marketing in 2022, […]
November 23, 2021
How To Be Chosen For Sponsored Posts
As the marriage between affiliate marketing and PR continues to evolve, Apogee Agency is offering more and more opportunities for sponsored campaigns from our top-tier brands. […]
August 3, 2020
Wet Plants | Affiliate Program Managed by Apogee
Join Wetplants on Refersion
The Apogee team (especially me) is very excited about helping build a long-lasting and profitable affiliate program for Wetplants using the Refersion tracking platform. I am […]
July 12, 2020
ShareASale Affiliate Tools - Apogee Live
How to Use ShareASale Affiliate Tools: Apogee Live
Apogee's Influencer Manager, Christen Evans, gave the participants on the call an explanation of the ShareASale affiliate tools. These tools, powered by the merchants' datafeeds, give affiliates the ability to easily bring products into their sites. Christen did a fantastic job teaching us how to use the Make-A-Page tool, the Product Showcase and the Product Discovery Bookmarklet.
June 10, 2020
Name Bubbles Affiliate Program Managed by Apogee
Join Name Bubbles on ShareASale
The Name Bubbles program launched on ShareASale May 21, 2020, and affiliates are already seeing extremely healthy conversions. Apogee welcomes this brand to its family of […]
May 27, 2020
Affiliate Management for Mature Programs
Affiliate Management for Mature Programs
Older affiliate programs that have been sitting on archaic networks for the last few years have untapped potential. There are new strategies for growth and profitability that most merchants haven't considered yet. Today I'll review some of those ideas and talk about the state of affiliate program management.
March 8, 2020
Basic Affiliate Marketing Education - Apogee Live Video Training
Basic Affiliate Marketing Education: Apogee Live
The Apogee team went back to basics this week on our video conversation with affiliates. We covered five introductory areas of affiliate marketing education and had a packed house on Apogee Live. The majority of the conversation on Zoom was a screen share from the ShareASale affiliate interface. 
February 25, 2020
Affiliate Summit West 2020 Recap
Affiliate Summit West 2020 Recap
Apogee sent its team of managers to Affiliate Summit West 2020 from January 27 to January 29 in Las Vegas. All three managers are Affiliate Summit […]
December 19, 2019
Year in Review | Apogee Affiliate Program Management
The Year in Review and a Look Ahead
Near the end of each year, I start to work on the agency's strategy for the upcoming year. This time, the newly-minted president of the company, Jen […]
December 13, 2019
Join Keyto | Affiliate Program Managed by Apogee
Join Keyto on ShareASale
We’ve had some great new client announcements this year but the team is excited about this one on a more personal level. Half of Apogee is taking part in […]
November 22, 2019
Carolyn Kmet Joins Apogee | Affiliate Program Management
Please Welcome Carolyn Kmet!
It is my honor to announce that affiliate marketing veteran Carolyn Kmet has joined Apogee as Strategic Advisor to company President Jen Hoffman. Carolyn will serve […]
November 7, 2019
Apogee Insiders
Introducing Apogee Insiders
As Apogee grows, so does the opportunity for all of our affiliate partners to grow and learn as a part of the Apogee family. This year […]
October 3, 2019
Introducing Linsey Kmetz
Introducing Lynsey Kmetz
As Apogee expands, we continue to hire the best fits for our culture and our clients. Lynsey Kmetz is our first Assistant Affiliate Manager. Her primary […]
August 2, 2019
The First 100 Affiliate Applications are …
The best partners that will bring you new customers over the next 3-5 years need invitations. You can spend months trying to figure out who they are, but Apogee already has that list ready for recruitment in new programs.
June 12, 2019
Awin + ShareASale ThinkTank 2019 Recap
From June 3 to June 6 the Apogee team was in Chicago for the Awin + ShareASale ThinkTank 2019 event. Apogee (and its predecessor, Greg Hoffman Consulting) has been attending ThinkTank for more than a decade.
December 7, 2018
Education Update - Apogee Affiliate Program Management
New Education and Activation Page on ApogeeAgency.com
The Apogee education and activation campaigns in 2018 have exceeded all expectations with the addition of 42 videos this year to our YouTube channel. We've just finished updating our Education portal to include many of them along with other helpful resources.
December 6, 2018
Apogee at Affiliate Summit West 2019
Attend Affiliate Summit West 2019
The entire Apogee team will attend Affiliate Summit West 2019 in Las Vegas. We will have a suite at the Paris Hotel for meetings with affiliates on Monday, January 7.
August 14, 2018
Affiliate Management Advice - Ten Commandments for 2018 | Affiliate Management by Apogee
Affiliate Management Advice: Ten Commandments for 2018
I've published two ebooks on affiliate management and spoken at many affiliate-related conferences, giving other managers tips and tricks on how to succeed. Nine years since the first management-related blog post on this site, my goal here is to distill all that into ten commandments that all affiliate managers should follow.
July 20, 2018
Affiliate Voices - Stephanie Robbins | Apogee
Affiliate Voices: Stephanie Robbins with Robbins Interactive
Stephanie Robbins is an outstanding affiliate manager in our industry and this week she joined Daniel and me for Affiliate Voices. We talked about her entry into the affiliate industry and what she is currently focusing on. She is heavily concentrated on the health and wellness niche.
May 14, 2018
Affiliate Program Compliance on ShareASale | Apogee
Affiliate Program Compliance on ShareASale
The agreements between Apogee merchants and the affiliates need to be simple and readable. Affiliates need to understand what they can and cannot do in our programs. This video details the entire agreement and gives further explanation on some points.
March 28, 2018
Affiliate Voices - Eric Nagel | Apogee Affiliate Marketing Management
Affiliate Voices: Eric Nagel, Partner at Rust Built
For this installment of Affiliate Voices we're interviewing our friend Eric Nagel in his tiny, tiny-ceilinged room. Eric is a Partner at Rust Built, the owner of several companies including the Type-A Parent conference. Eric covered his history in the digital marketing industry and talked about the upcoming conference for Type-A this September.