Content-Focused Affiliate Strategy: A Case Study

Greg HoffmanAffiliate Program ManagementLeave a Comment

Content-focused Affiliate Strategy | Apogee - Affiliate Program Management

This is a quick case study based on one of our Apogee clients. I want to prove to other merchants that growth is possible when the right strategy, a content-focused affiliate strategy, is put in place. I’m deliberately choosing a summer month, June, because this is the typical low point for this client. We still showed growth. Q4 numbers account for 59% of the overall sales all year. Let’s see how June did.

On Being a Failure

Greg HoffmanAffiliate Program ManagementLeave a Comment

In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980’s: That’s Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.

Boutique Agencies Kick Your Ass

Greg HoffmanAffiliate Program ManagementLeave a Comment

Small Affiliate Marketing Management Agencies are better than large agencies

There is a quiet but escalating war going on between large agencies and small ones in every corner of the marketing, communications and public relations world. I have always been on the small agency side, dating back to the days when I left the newspaper industry to work for a mom and pop firm in Atlanta.

Auto Approve is Not Affiliate Management

Greg HoffmanAffiliate Program ManagementLeave a Comment

Auto Approve is Not Affiliate Management - 660 px

A quick scan of the ShareASale Top 100 PowerRank will show you a handful of programs that are on Auto Approve. It makes sense that this is possible but I’d like to share the hazards of this type of mismanagement. It’s like having 32 cavities behind a pretty smile. It’s not something to brag about.