If you’re launching or scaling an affiliate program, there’s one part of the strategy most brands overlook or undervalue. I’m talking about nano influencers. These are […]

Affiliate marketing is one of the smartest ways for new DTC brands to grow, especially when you’re launching with limited ad budgets and looking for cost-effective […]

The Direct-to-Consumer (DTC) landscape is shifting. Consumer behavior is evolving, digital advertising costs are skyrocketing, and traditional marketing tactics are losing their edge. In 2025, brands […]

In the 1989 classic Field of Dreams, Kevin Costner’s character, Ray Kinsella, hears a mysterious voice whisper, “If you build it, he will come.” So, he […]

Google Analytics 4 (GA4) is a powerful tool for tracking website performance, but relying on it as your sole source of truth for attribution is not […]

What if your next big marketing asset came directly from talented content creators? UGC stands for user-generated content, which refers to any type of content—like photos, […]

A quick scan of the ShareASale Top 100 PowerRank will show you a handful of programs that are on Auto Approve. It makes sense that this is possible but I'd like to share the hazards of this type of mismanagement. It's like having 32 cavities behind a pretty smile. It's not something to brag about.

When launching an affiliate program on any platform, the first two weeks are critical for laying the foundation for long-term success. However, these initial days can […]

Affiliate marketing has become a cornerstone of many brands' digital advertising and revenue generation. The concept is simple: partner with affiliates who promote your products or […]