This is a quick case study based on one of our Apogee clients. I want to prove to other merchants that growth is possible when the right strategy, a content-focused affiliate strategy, is put in place. I’m deliberately choosing a summer month, June, because this is the typical low point for this client. We still showed growth. Q4 numbers account for 59% of the overall sales all year. Let’s see how June did.
Holiday preparation in Q3 is the key to winning Q4, and with Q3 only about a week away, the time to start thinking about it is now. Apogee is looking for a repeat of a great 2015, and we’re not procrastinating.
In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980’s: That’s Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.
Years ago, I was working for an online retailer and was handed an affiliate program. I had no experience, no understanding of the industry, and no clue. I made mistakes, lots of them. Thank goodness I got some things right too!
There is a quiet but escalating war going on between large agencies and small ones in every corner of the marketing, communications and public relations world. I have always been on the small agency side, dating back to the days when I left the newspaper industry to work for a mom and pop firm in Atlanta.