This is a quick case study based on one of our Apogee clients. I want to prove to other merchants that growth is possible when the right strategy, a content-focused affiliate strategy, is put in place. I’m deliberately choosing a summer month, June, because this is the typical low point for this client. We still showed growth. Q4 numbers account for 59% of the overall sales all year. Let’s see how June did.
Holiday Preparation for Merchants: Q4 is Won in Q3
Holiday preparation in Q3 is the key to winning Q4, and with Q3 only about a week away, the time to start thinking about it is now. Apogee is looking for a repeat of a great 2015, and we’re not procrastinating.
On Being a Failure
In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980’s: That’s Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.
Auto Approve is Not Affiliate Management
A quick scan of the ShareASale Top 100 PowerRank will show you a handful of programs that are on Auto Approve. It makes sense that this is possible but I’d like to share the hazards of this type of mismanagement. It’s like having 32 cavities behind a pretty smile. It’s not something to brag about.
A New Book! Climbing the Affiliate Management Wall
Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing the Affiliate Management Wall, is now available exclusively on Amazon.com. We want this book to really open up the eyes of the industry. Managing programs isn’t easy and it’s no lie to say that … Read More