James Q. Wilson and George Kelling published the broken window theory in 1982. Their argument was simple. One broken window left unrepaired signals that nobody is […]

Think Like an Affiliate Manager will be free on Kindle this Friday, July 24, ahead of the weekend when many affiliate managers are boarding flights or […]

Apogee has managed affiliate programs for mid-sized DTC and consumer brands since 2009, and the pattern repeats across nearly all of them. A founder or marketing […]

I became an affiliate manager in 2005. The first month-end report I built took two weeks to finish. Someone handed me a stack of hundreds of […]

Most Founders and CMOs I talk to think Reddit matters; they just don't have a plan yet. The reason they haven't moved is that the internal […]

The announcement that Rakuten Advertising and Impact.com are forming a strategic alliance has drawn attention and mixed reactions across the affiliate industry. Rakuten will migrate its […]

The creator marketing agency space is crowded, and most of the agencies in it sell some version of the same pitch. Big creator network. Vetted talent. […]

Most ecommerce brands looking for affiliate program strategy consulting approach the search the wrong way. They start with agency directories, read vendor pitch decks, and evaluate […]

After seven years of managing affiliate programs across a wide range of brands, there is one pattern that keeps showing up, and it has nothing to […]

People romanticize starting an affiliate business. Launch a program, approve some partners, and watch the sales roll in. The pitch travels well on social media, and […]

Affiliate marketing has a ghost program problem. A structural, industry-wide issue where networks and tracking platforms present a catalog of opportunity that does not reflect a […]