Five Trustworthy Factors for Affiliate Marketing Forecasting

Greg HoffmanAffiliate Program ManagementLeave a Comment

A Realistic Approach to Program Projections As the head of business development for Apogee, I advocate for my team of affiliate management experts, our partners and the industry. I want every affiliate program to be profitable and successful. I want affiliates in those programs to feel the satisfaction of cashing big payouts each month. I want my team to be … Read More

Content-Focused Affiliate Strategy: A Case Study

Greg HoffmanAffiliate Program ManagementLeave a Comment

Content-focused Affiliate Strategy | Apogee - Affiliate Program Management

This is a quick case study based on one of our Apogee clients. I want to prove to other merchants that growth is possible when the right strategy, a content-focused affiliate strategy, is put in place. I’m deliberately choosing a summer month, June, because this is the typical low point for this client. We still showed growth. Q4 numbers account for 59% of the overall sales all year. Let’s see how June did.

On Being a Failure

Greg HoffmanAffiliate Program ManagementLeave a Comment

In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980’s: That’s Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.