Pulling back the curtain on Apogee program management techniques.

August 23, 2022

Influencer Marketing v. Affiliate Marketing

Over the last couple of years, affiliate marketing and influencer marketing have become synonymous as brands learn the value and possibilities of combining brand awareness with […]
August 18, 2022

Understanding Affiliates

Understanding affiliates is one of the most important aspects of running a successful affiliate program. Affiliates are the lifeblood of your program, and in this ever-evolving […]
August 5, 2022

What to Expect from Your Affiliate Program

Starting an affiliate program is one of the best business marketing strategies for today’s e-commerce market. An affiliate program has the potential for tremendous results at […]
March 9, 2022

Cheap, Quick, or Easy

Years ago I learned from a mentor the concept of “Cheap, Quick, or Easy.” This fundamental truth applies to all businesses of any size, but it […]
September 27, 2021

Skimlinks Review – Why Commerce Content is Important for PR and Brand Growth

In this Skimlinks review, we’ll discuss why it’s important for the PR industry and how to avoid some of the common pitfalls with the online channel they are associated with—affiliate marketing.
August 23, 2021

Make Your Affiliate Program Private

Talk to your network representatives and make your self-managed affiliate program private.
December 14, 2020
where affiliates live

How to Find Affiliate Marketers

The best affiliates live at the intersection of conversion and commission.
May 27, 2020
Affiliate Management for Mature Programs

Affiliate Management for Mature Programs

Older affiliate programs that have been sitting on archaic networks for the last few years have untapped potential. There are new strategies for growth and profitability that most merchants haven't considered yet. Today I'll review some of those ideas and talk about the state of affiliate program management.
November 18, 2019

Five Trustworthy Factors for Affiliate Marketing Forecasting

A Realistic Approach to Program Projections As the head of business development for Apogee, I advocate for my team of affiliate management experts, our partners and […]