A New Book! Climbing the Affiliate Management Wall

Greg HoffmanAffiliate Program ManagementLeave a Comment

Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing the Affiliate Management Wall, is now available exclusively on Amazon.com. We want this book to really open up the eyes of the industry. Managing programs isn’t easy and it’s no lie to say that … Read More

Two-Tier Bonuses Active on ShareASale

Greg HoffmanAffiliate Program ManagementLeave a Comment

When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage started to add up and eat into merchant profits. At some point merchants just turned off the bonus and it faded away. But with the emergence of bloggers and their tendency to follow in … Read More

ShareASale FTP Auto-Approval Rules

Greg HoffmanAffiliate Program ManagementLeave a Comment

Merchants, here is an easy way to save time with those pesky FTP access requests you get in the ShareASale network. I auto-approve some of them. Some. If the affiliate has a Full status and has been approved to my program, then I have no problem granting them access. It’s a dollar well spent in the affiliate channel and saves me … Read More

The First Two Weeks on ShareASale

Greg HoffmanAffiliate Program ManagementLeave a Comment

I am unapologetic about my love for the ShareASale affiliate network. From the top down, it is the best network in the affiliate industry. But with all networks, the first two weeks of a launch suck. During the month of August, we secured two new programs to launch. One was a migration from another network and the other was brand … Read More