Category Archive

Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing the Affiliate Management Wall, is now available exclusively on Amazon.com. We want this book to really open up the eyes of the industry. Managing programs isn’t easy and it’s no lie to say that … Read More

When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage started to add up and eat into merchant profits. At some point merchants just turned off the bonus and it faded away. But with the emergence of bloggers and their tendency to follow in … Read More

Merchants, here is an easy way to save time with those pesky FTP access requests you get in the ShareASale network. I auto-approve some of them. Some. If the affiliate has a Full status and has been approved to my program, then I have no problem granting them access. It’s a dollar well spent in the affiliate channel and saves me … Read More

I am unapologetic about my love for the ShareASale affiliate network. From the top down, it is the best network in the affiliate industry. But with all networks, the first two weeks of a launch suck. During the month of August, we secured two new programs to launch. One was a migration from another network and the other was brand … Read More

I have a list of all the things I must do as an affiliate manager to make sure my programs are ready for recruiting and activation leading up to Q4 2015. Many of these things are basics and should already be in place but as a member of my team noted today, it’s just good business practice to perform routine … Read More