When to Launch an Affiliate Program?

Greg HoffmanAffiliate Program ManagementLeave a Comment

I get leads every day for affiliate program management but I still only take on one or two clients per quarter. After almost ten years as an affiliate manager, I know what works and what my team can do. Others might be able to do it differently, but I’m not going to waste the merchant’s money or the affiliates’ time. Today was … Read More

We Love Affiliates – You Should Too

Greg HoffmanAffiliate Program ManagementLeave a Comment

We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or lack of traffic. Some of these stories are from affiliates with double-digit sales. That’s just crazy. Any manager that removes a hard working affiliate based on low volume is clearly out of touch with … Read More

What to Expect from an Affiliate Manager

Greg HoffmanAffiliate Program ManagementLeave a Comment

I was asked to speak at ShareASale ThinkTank 2013 on the topic of what to expect from an affiliate manager. Here are the basics offered to affiliates in the 30-minute discussion last week in Denver. The good news is, the affiliate managers that were present at ThinkTank are good enough to follow these basic rules. There are also many great … Read More

Fantasy Affiliate Program Management

Greg HoffmanAffiliate Program ManagementLeave a Comment

If every affiliate program was managed like a fantasy baseball team, the industry would be vastly different. Of course, the same could be true if every program was managed. In my guesstimation, only about 10% of all affiliate programs are managed by knowledgeable, proactive professionals. That means up to 90% are managed by 1. Clueless Staff; 2. Networks that report … Read More

Empowering Niche Affiliates

Greg HoffmanAffiliate Program ManagementLeave a Comment

Guest Post By, Rachel Honoway, Founder of Honoway Interactive and Spin-Niche.com After spending the last 13 years in the affiliate marketing space (yeah, it’s been around that long… and yeah, I’m getting old!) I’ve developed some pretty strong beliefs about this industry: 1 – Affiliate marketing works – period. Don’t argue with me on this point… you could be seriously … Read More