Category Archive

I have a list of all the things I must do as an affiliate manager to make sure my programs are ready for recruiting and activation leading up to Q4 2015. Many of these things are basics and should already be in place but as a member of my team noted today, it’s just good business practice to perform routine … Read More

I get leads every day for affiliate program management but I still only take on one or two clients per quarter. After almost ten years as an affiliate manager, I know what works and what my team can do. Others might be able to do it differently, but I’m not going to waste the merchant’s money or the affiliates’ time. Today was … Read More

We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or lack of traffic. Some of these stories are from affiliates with double-digit sales. That’s just crazy. Any manager that removes a hard working affiliate based on low volume is clearly out of touch with … Read More

I was asked to speak at ShareASale ThinkTank 2013 on the topic of what to expect from an affiliate manager. Here are the basics offered to affiliates in the 30-minute discussion last week in Denver. The good news is, the affiliate managers that were present at ThinkTank are good enough to follow these basic rules. There are also many great … Read More

If every affiliate program was managed like a fantasy baseball team, the industry would be vastly different. Of course, the same could be true if every program was managed. In my guesstimation, only about 10% of all affiliate programs are managed by knowledgeable, proactive professionals. That means up to 90% are managed by 1. Clueless Staff; 2. Networks that report … Read More