Affiliate Program Management eBook – 5 Steps to Success

Greg HoffmanAffiliate Program ManagementLeave a Comment

Over the last two months, I’ve been writing a quick start guide to affiliate program management for merchants that need help. I affectionately call it Affiliate Management for Ma, Pa and the Corporate Clueless. It’s a 40-page ebook, ask for your free copy! This easy to follow 5 Step Guide to Affiliate Program success is meant to help educate prospective … Read More

When Affiliate Management Goes Awry

Greg HoffmanAffiliate Program ManagementLeave a Comment

An affiliate program is only as good as its manager at the time. Affiliate Managers and OPMs come and go in programs every month, quarter or year. The best relationships are more than one year old and show the maturity of the merchant and the experience of the manager. When affiliates aren’t aware of the change in management or lack … Read More

My Brand of Affiliate Program Management

Greg HoffmanAffiliate Program Management1 Comment

I may have posted something similar to this on the old blog but I think it’s time to freshen up the idea. As a certified affiliate manager, I’ve come across many styles and brands on how this job can be done. What works best for me is proactive management that focuses on individual outreach to top affiliates. Give them what … Read More