Empowering Niche Affiliates

Greg HoffmanAffiliate Program ManagementLeave a Comment

Guest Post By, Rachel Honoway, Founder of Honoway Interactive and Spin-Niche.com After spending the last 13 years in the affiliate marketing space (yeah, it’s been around that long… and yeah, I’m getting old!) I’ve developed some pretty strong beliefs about this industry: 1 – Affiliate marketing works – period. Don’t argue with me on this point… you could be seriously … Read More

Affiliate Program Management eBook – 5 Steps to Success

Greg HoffmanAffiliate Program ManagementLeave a Comment

Over the last two months, I’ve been writing a quick start guide to affiliate program management for merchants that need help. I affectionately call it Affiliate Management for Ma, Pa and the Corporate Clueless. It’s a 40-page ebook, ask for your free copy! This easy to follow 5 Step Guide to Affiliate Program success is meant to help educate prospective … Read More

When Affiliate Management Goes Awry

Greg HoffmanAffiliate Program ManagementLeave a Comment

An affiliate program is only as good as its manager at the time. Affiliate Managers and OPMs come and go in programs every month, quarter or year. The best relationships are more than one year old and show the maturity of the merchant and the experience of the manager. When affiliates aren’t aware of the change in management or lack … Read More