Affiliate Marketing and AI: The Allure of the “Magic Button”September 19, 2023
Have Coupons Gone From Cash-Cow to Cash-Cannibal?September 19, 2023
In the fast-paced world of affiliate marketing, everyone is on the hunt for that elusive “overnight success.” But in our experience, true success is a slow brew, often taking time to mature and show results. One of our most triumphant campaigns is a testament to this, where the “overnight success” actually spanned five months.
So, why does it take time? Here's a behind-the-scenes look:
1. Engaging the RIGHT Micro-Influencers
In the vast sea of influencers, finding the right ones for your brand is like finding a needle in a haystack. It's not about sheer numbers but about relevance and alignment with your brand's values. We spend weeks, identifying, vetting, and engaging with micro-influencers who not only resonate with our client's ethos and audience; but who also have a genuinely engaged audience… vanity numbers do nothing for a brand's bottom line.
2. Distributing Product
Once we've identified our perfect influencers, the next step is to get the product into their hands. This involves logistics, shipping, ensuring the product arrives in pristine condition, and sometimes even training or educating the influencer about the product. This phase is crucial because the influencer's first interaction with the product sets the tone for the entire campaign.
3. Authenticity is Key
We believe in letting real experiences shape the content. Instead of dictating what influencers should say, we encourage them to share their genuine experiences with the product. This approach ensures that the content is not only authentic but also relatable to their followers. Authenticity builds trust, and trust drives conversions.
4. Testing, Testing, and More Testing
Before we hit the ‘go' button on any campaign, we test. We test different content formats, posting times, engagement strategies, and more. This iterative process helps us refine our approach, ensuring that when we do launch, we're set up for success.
After these four stages, when the campaign finally goes live, it often appears as an “overnight success” to the outside world. But as you can see, the groundwork laid over months is what truly drives that success.
In the world of affiliate marketing, patience isn't just a virtue; it's a necessity. While the allure of quick results is tempting, true, sustainable success often takes time. Our advice to clients is always the same: trust the process. The results, as we've seen time and again, are well worth the wait.