Apogee announced today...

The Apogee team...

The Apogee team is...

Have you heard of Focus...

We are looking for partners to earn commissions on sales through two of our extremely successful automotive parts affiliate programs, Eckler’s Automotive and Second Skin Audio.

The Performance Marketing Association’s Board of Directors chose Christen Evans as one of its new executive officers this week, naming her its Treasurer.

The Name Bubbles...

Older affiliate programs that have been sitting on archaic networks for the last few years have untapped potential. There are new strategies for growth and profitability that most merchants haven’t considered yet. Today I’ll review some of those ideas and talk about the state of affiliate program management.

The Apogee home decor affiliate community is going to love this new client announcement. Neato Robotics has a fresh new program on ShareASale and our team is on the lookout for relevant partners and content creators. Join Neato Robotics!

Apogee is pleased to announce another new program launch on Impact. We are now managing partners in the HelloTech program.

Worldwide, our January...

With over 20 collective...

With over 20 collective...

Apogee sent its team of...

We are so excited to...

Back in 2005, I was a...

Apogee is thrilled to...

Kick your affiliate marketing strategy into high gear with these 12 daily steps.

Near the end of each...

We’ve had some great...

Apogee’s Christen Evans was elected to the Performance Marketing Association’s Board of Directors this week. Each year, PMA members elect new directors to serve a two-year term.

Apogee finally signed a...

It is my honor to...

Our second wave of fall...

As Apogee grows, so...

Jen Hoffman, co-owner...

The Nebula Genomics affiliate program is your opportunity to earn commissions promoting state-of-the-art DNA testing kits.

As Apogee expands, we...

The best partners that will bring you new customers over the next 3-5 years need invitations. You can spend months trying to figure out who they are, but Apogee already has that list ready for recruitment in new programs.

Congratulations! Your merchant account has been approved. Now what? Here’s the reality of what comes next and how to increase sales with a new affiliate program.

Continuing our commitment to affiliate education, the Apogee team is starting a new video series to help affiliates make money online. Christen Evans and Anne Parris are taking your questions now for their next episode.

There’s this bakery in John’s Creek, Georgia that I’ve visited many times. Seven Sisters Scones. The scones are incredible. On one such visit a couple of months ago, I discussed with two of the seven sisters the robust growth from online orders. I wanted to help with that growth. Fast forward a little to February 2019 and Apogee has launched the affiliate program for Seven Sisters Scones on the ShareASale network. Join Seven Sisters Scones and promote the best scones ever. Ever.

Christen Evans, our Influencer Manager for the last year, is officially being promoted to Affiliate Manager. Christen has demonstrated an outstanding work ethic and commitment to learning. Read her announcement as a full-time employee last year. Christen will now be the lead manager for certain clients and will guide them to further success in 2019. 

The Apogee team grew again this month by adding a blogging veteran and an influencer of influencers. Anne Parris joined the team as our Affiliate Marketing Coordinator and has already brought in some exciting new partners to our programs.

Jovanna Correa and the Vanna Belt team built a social media empire based on their fitness products and the secrets they share for a South Beach body. Customers really love those products. Vanna Belt products have helped women around the world see real results. The products are designed to enhance diet and exercise routines and ultimately, Vanna Belt aims to empower women to feel even more comfortable in their own skin.

The Apogee Affiliates private group on Facebook hit 500 members yesterday. It was a milestone we aimed to meet a few months ago while increasing our education and activation campaigns. We focused on promoting through our monthly newsletters only and verifying that members actually belong to our managed programs.

One of the services we offer at Apogee is a tune-up for affiliate programs that need optimization but not long-term management. In October, a merchant hired us for a two-month tune-up and the results are so magnificent that we had to share them with the world.

As we approach Affiliate Summit West 2018, I wanted to take some time to remind friends, colleagues, acquaintances, affiliates, merchants and managers in this industry, who we are. What does Apogee stand for? Why do we do the things we do?

I’m proud to announce Apogee is represented on the finalists list of the 2018 Affiliate Summit Pinnacle Awards. Our client, Snake River Farms, is a finalist for Exceptional Merchant of the Year. Apogee is a finalist for OPM/Agency of the Year and I am a finalist for Affiliate Manager of the Year.

The Apogee team (minus Daniel and Jen) are headed to D.C. / Alexandria this week as brand sponsors for the Type-A Parent conference. Christen and Greg are arriving Thursday to kick off three (well, 2.5, really) days of networking and meeting face-to-face with bloggers.

In February, I hired Christen Evans as a part-time recruiter. She is now officially full-time and an integral part of the Apogee affiliate management team.

Hurricane Harvey ravaged the coast of Texas. This one hit home for us, as our Daniel M. Clark was in the path of the storm. He is safe, but his home was damaged.

Our second new program announcement this month is Serenity Health & Home Decor, exclusive to the ShareASale network. Serenity Health provides more than 4,500 products from firepits to fountains to outdoor living furniture. Water is a central theme as they have an extensive selection of fountains with a wide range of competitive prices. The program is poised for growth for the rest of the year so the time to join Serenity Health & Home Decor is right now.

On April 29th, I delivered the keynote at the Type-A West 2017 conference in Denver. I called it Plan Your Next Evolution. The inspiration came from my love of writing with pencils and notebooks. Everyone in attendance walked away with an Apogee branded Field Notes notebook and pencils from my personal collection.

The number one best-selling category for the Sears PartsDirect affiliate program is water filters. When we launched this program, we saw that customers could order a water filter subscription to receive new water filters built for their refrigerators every three to twelve months. We love that affiliates have been promoting this and today we’re introducing another reason to do so. We’re offering a bonus, an extra payout on top of the normal commission.

Yesterday, we started something new and exciting at the agency. We recorded our first Apogee Live affiliate meeting using Zoom, a video conferencing service. You can view that meeting on our new YouTube channel, and that first meeting is available to watch here at ApogeeAgency.com.

The number one piece of advice I can give to anyone interested in affiliate marketing is to have patience. This is a long-term investment and strategy.

Over the past decade or so, Google began by helping datafeed affiliates become rock stars but then systematically killed them. Some of our past affiliates with successful product promotions are no longer in the industry—that’s how bad it became. Naturally, an affiliate today shouldn’t bother with datafeeds or running a datafeed-driven website, right? Well, hold on. Don’t be too hasty.

The state of influencer marketing is a hot topic right now. It’s either on the cusp of becoming a sustainable marketing channel or it’s losing ground. There are signs of both growth and problems. I’m always asking my team to identify trends and make connections. Influencer marketing comes up frequently. Also frequent are stories of a divide between influencer marketing and affiliate marketing. I’d like to address that today.

The Sears PartsDirect datafeed, already known for being pretty large, has just been updated with a new file containing 114,000 products. On top of that good news, updates will now be coming daily. Hope you had a great holiday weekend, datafeed affiliates, because we’ve just given you a nice new project to start your week.

After seven years of award-winning affiliate program management, Greg Hoffman Consulting is rebranding today to Apogee, a performance marketing agency. The evolution of what was once a one-man shop with a handful of successful programs, Apogee is now a full team of experts managing major national brands such as Firestone Complete Auto Care, Sears PartsDirect and Snake River Farms.

Much to my surprise, I was nominated and chosen as a finalist for both the Affiliate Marketing Advocate and Affiliate Manager of the Year Pinnacle Awards at Affiliate Summit West 2016. More than that, I was shocked to actually win the Affiliate Marketing Advocate award at the presentation last week!