Affiliates complain regularly about shrinking affiliate commissions in their favorite programs across the industry. The trend is to lower payouts, reduce the tracking gap (cookie) and/or limit the number of products eligible for commissions. The ones speaking up are bloggers, datafeeders or SEO affiliates. They say brands aren’t listening to them and they don’t know how to reverse the trend.
We made it! It might not have seemed like it would, but we did. It sure seemed like everyone had a reason to think 2016 was the Worst Year Ever, but that’s behind us now. It’s 2017, and it’s time to get to work. Now, someone in my position can’t do much about all the things we hated about 2016, but I can help you out with your affiliate business. I can help you plan your 2017.
You must have patience to be successful in affiliate marketing; you must also ask questions, always. I’m not suggesting you act like a four-year-old and repeatedly ask why why why why why without waiting for, or paying attention to, the answers. But you need as much information as possible to make decisions on strategy and direction.
At Apogee, we tell merchants to prepare for Q4 in Q3. Affiliates need to prepare by October as well; they need to find the right affiliate programs so they can be ready for the big push through Q4. Well, it’s October. Here are some tips for affiliates looking for the right partners with high-converting holiday products.
Affiliate marketing isn’t easy. It takes time, resources and dedication. It’s not something you can learn overnight and start making money with immediately. Normally, when I write about unrealistic expectations, I write about merchants—in fact, a chapter of my book is about just that. Today, I’m talking to affiliates—new affiliates, mainly. I’m talking to affiliates who might have some wild ideas about how quickly they can make six figures in this industry but have discovered that their unrealistic expectations led to disappointment. Affiliates who might be asking, “does affiliate marketing work?”