Affiliate Manager Resource Guide
The resources below represent the newsletters, professional communities, and reference materials widely used by experienced affiliate managers. New managers can use this page as a starting point for understanding how the industry operates beyond a single network dashboard.
Jump to: Newsletters | Communities | Tools | Books | Industry Organizations | The Book
Communities
Affiliate management can be isolating work. These communities provide places where managers share questions, ideas, and practical experience.
AffiliateManagersHQ (Reddit)
An open community of affiliate managers discussing real-world program management challenges.
https://www.reddit.com/r/AffiliateManagersHQ/
AffiliateManagersHQ Slack
A Slack workspace created for affiliate managers to exchange tactics, troubleshooting advice, and industry observations.
Ask to join - [email protected]
PMA Slack Community
Private Slack workspace for members of the Performance Marketing Association.
MarTech Record Slack
Community Slack tied to the MarTech Record publication. (Invite Only - Ask To Join)
Tools for Affiliate Managers
These tools were created to help brands and affiliate managers think through program structure, expectations, and operational health.
The Brand’s Guide to Affiliate Marketing
An interactive guide that walks brand leaders through the fundamentals of affiliate marketing and the decisions required before launching a program.
https://chatgpt.com/g/g-691bca7125cc819197d9ca799a94df62-the-brand-s-guide-to-affiliate-marketing
Affiliate Program Health Check
A structured evaluation tool that helps affiliate managers assess the health of an existing program and identify structural problems that limit growth.
https://chatgpt.com/g/g-6952cd5a7d148191b70579d17a9b1021-affiliate-program-health-check
Books Worth Reading
Affiliate marketing does not exist in isolation. These books influenced how many managers approach partnerships, conversion, and client work.
Successful Affiliate Marketing for Merchants
Frank Fiore and Shawn Collins
Internet Marketing from the Real Experts
Edited by Shawn Collins and Missy Ward
Affiliate Program Management: An Hour a Day
Evgenii “Geno” Prussakov
Landing Page Optimization
Tim Ash
A Dragon Walks Into a Meeting
Fred Fuller and John Brown
Return on Relationship
Ted Rubin and Kathryn Rose
Industry Organizations
Performance Marketing Association (PMA)
The PMA is the primary trade organization representing affiliate and partnership marketing professionals. Membership provides access to industry research, policy advocacy, and professional communities.
https://thepma.org/
About the Author
Greg Hoffman is the author of Think Like an Affiliate Manager and founder of Apogee Agency. He has worked in affiliate program management for more than two decades, building and managing programs for brands across retail, direct-to-consumer, and specialty categories. Since founding Apogee in 2009, the agency has helped facilitate more than $100 million in revenue through affiliate partnerships. Greg created this resource guide to give affiliate managers a direct path to the publications, communities, and tools that help the work become clearer and the decisions better.