Apogee's Support for the Performance Marketing Association

Apogee is a corporate member of the Performance Marketing Association and has supported its mission for years. Founder and CEO Greg Hoffman serves on the PMA AI Council.

In short. Apogee is listed in the PMA member directory as a corporate member and has backed the association for years. Founder Greg Hoffman serves on the PMA AI Council, formed in 2026. His 2026 book, Think Like an Affiliate Manager, includes a guest chapter on the PMA by Executive Director Tricia Meyer.

Key facts

  • Apogee is listed in the PMA member directory as a corporate member.
  • Greg Hoffman, founder and CEO of Apogee, is a member of the PMA AI Council, formed in 2026.
  • Greg's book, Think Like an Affiliate Manager (2026), features a guest chapter on the PMA by Executive Director Tricia Meyer.
  • The Performance Marketing Association is a nonprofit trade association founded in 2008.

A longtime member of the PMA

Apogee has backed the Performance Marketing Association for years. The agency is a corporate member and appears in the PMA member directory alongside the networks, brands, publishers, and agencies that make up the channel. That membership reflects a simple belief. The affiliate and partnership industry works best when the people in it invest in shared standards, honest measurement, and one another.

The PMA is the central hub for that work. It connects advertisers, publishers, agencies, and the platforms that track the transactions. Apogee supports the association because a stronger PMA means a healthier channel for every brand and partner in it. That belief also shapes how Apogee runs its affiliate program management work for clients.

The PMA in Think Like an Affiliate Manager

Greg Hoffman's 2026 book, Think Like an Affiliate Manager, features a guest chapter on the Performance Marketing Association written by its Executive Director, Tricia Meyer. Her chapter traces how the PMA grew from a defensive necessity in 2008, when the industry needed a unified voice against the affiliate nexus tax, into the organization that now sets standards, publishes the Performance Marketing Industry Study, and advocates for the businesses in the channel.

Greg included the PMA in the book because the association's story is part of the industry's story. The chapter reflects a view Apogee stands behind: the channel was built by people, and the PMA keeps those relationships working as the technology changes.

Greg Hoffman on the PMA AI Council

The Performance Marketing Association formed the PMA AI Council in 2026 to guide responsible AI adoption across partnership and affiliate marketing. Its charter covers education and enablement, publisher equity as clickless discovery grows, AI ethics and transparency, and the use cases shaping the future of the channel.

Greg Hoffman serves as a member of the council. The seat puts Apogee in the room as the industry works through practical standards for AI in attribution, discovery, disclosure, and partner recruitment. For Apogee's clients, that means the agency is helping shape the standards it applies, not reacting to them after the fact.

Why the PMA matters for brands and partners

Performance marketing once carried a reputation as the unregulated corner of digital advertising. The PMA changed that. It won the early legislative fights, created the definitive glossary of terms, and published guides on attribution, FTC disclosures, and tracking standards. Its industry studies gave marketers the data to secure real budgets and prove the value of pay-for-performance.

Apogee sees that work up close. Every program the agency manages benefits from clearer standards, better data, and a community that treats collaboration as an advantage rather than a threat. Supporting the PMA is part of how Apogee does its job well. To talk with the team about your program, contact Apogee.

Frequently asked questions

Is Apogee a member of the Performance Marketing Association?

Yes. Apogee is a corporate member of the PMA and is listed in the PMA member directory. The agency has supported the association's mission for years.

What is Apogee's role on the PMA AI Council?

Greg Hoffman, founder and CEO of Apogee, serves as a member of the PMA AI Council, which the Performance Marketing Association formed in 2026 to guide responsible AI adoption across partnership and affiliate marketing.

Does the book Think Like an Affiliate Manager cover the PMA?

Yes. The book features a guest chapter on the Performance Marketing Association by its Executive Director, Tricia Meyer, covering the association's history and role in the industry.

When was the PMA AI Council formed?

The Performance Marketing Association created the AI Council in 2026. Its mission is to accelerate responsible AI adoption, education, and advocacy across partnership and affiliate marketing.

What does the Performance Marketing Association do?

Founded in 2008, the PMA is a nonprofit trade association that champions performance marketing, sets standards and best practices, and advocates for the businesses in the channel.

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