Awin + ShareASale ThinkTank 2019 Recap

Christen EvansAround the IndustryLeave a Comment

From June 3 to June 6 the Apogee team was in Chicago for the Awin + ShareASale ThinkTank 2019 event. Apogee (and its predecessor, Greg Hoffman Consulting) has been attending ThinkTank for more than a decade.

Affiliate managers Anne Parris and Christen Evans represented Apogee for a slate of 1:1 meetings with affiliates ranging from bloggers to tech solutions to large media publishers. During these meetings, they discussed Apogee’s roster of clients and how they best saw those clients fitting in with the content of each publisher. They walked away after two days of meetings with great contacts and many new affiliates eager to join our programs.

Table 48. The cool kids’ table.

Christen hosted a roundtable on Wednesday titled “Utilizing Your Affiliate Manager to Achieve Your Marketing Goals” where she discussed the variety of ways an affiliate manager can help their affiliates. Tips and takeways included paying attention to newsletters and other communications, personal reachout with questions, joining Facebook groups and more. It was well-attended and a few affiliates followed up afterward saying they learned a lot about the affiliate-manager relationship.

Apogee was nominated for the Agency Team of the Year award. This is only the second year awards have been presented at ThinkTank. Apogee won the Best Use of Technology award at the inaugural ceremony. While this year’s award ultimately went to Acceleration Partners, Apogee is honored to have been nominated and considered for the achievement.

ThinkTank is one of the conferences Apogee is adamant about attending each year. We believe it is of great value to us as an agency. It is one of the few opportunities we get to meet with publishers already utilizing the ShareASale and Awin networks and discuss how we can benefit one another. Having face time with these affiliates is gold and integral to building on Apogee’s goals of recruitment, education and activation.

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