Affiliate marketing isn't easy. It takes time, resources and dedication. It's not something you can learn overnight and start making money with immediately. Normally, when I write about unrealistic expectations, I write about merchants—in fact, a chapter of my book is about just that. Today, I'm talking to affiliates—new affiliates, mainly. I'm talking to affiliates who might have some wild ideas about how quickly they can make six figures in this industry but have discovered that their unrealistic expectations led to disappointment. Affiliates who might be asking, "does affiliate marketing work?"

By now you may have heard at least a little about Conversion Lines technology from ShareASale. We mentioned the technology recently in our client announcements and every client newsletter that has gone out in August had two paragraphs about them. Maybe you saw some industry connections talking about them on Facebook, or on Twitter. We at Apogee are big believers in the power of attribution rules, and today, I'm going to teach you how it works to make the landscape more fair for everyone.