By now you may have heard at least a little about Conversion Lines technology from ShareASale. We mentioned the technology recently in our client announcements and every client newsletter that has gone out in August had two paragraphs about them. Maybe you saw some industry connections talking about them on Facebook, or on Twitter. We at Apogee are big believers in the power of attribution rules, and today, I'm going to teach you how it works to make the landscape more fair for everyone.