Affiliate Program Management

Pulling back the curtain on Apogee program management techniques.

February 25, 2016

On Being a Failure

In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980's: That's Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.

November 17, 2015

A New Book! Climbing the Affiliate Management Wall

Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing […]

October 23, 2015

Two-Tier Bonuses Active on ShareASale

When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage […]

May 15, 2014

We Love Affiliates – You Should Too

We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or […]

August 16, 2013

Fantasy Affiliate Program Management

If every affiliate program was managed like a fantasy baseball team, the industry would be vastly different. Of course, the same could be true if every […]