Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing […]

When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage […]

We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or […]

If every affiliate program was managed like a fantasy baseball team, the industry would be vastly different. Of course, the same could be true if every […]