Optimizing Affiliate Programs for Q4 2015August 20, 2015
The First Two Weeks on ShareASaleSeptember 15, 2015
On July 31, we announced we were taking over the 1stinCoffee affiliate program on eBay Enterprise Network. Today I can announce that we are live on the ShareASale network and will be exclusive within 30 days.
Migration isn't really an issue as we are building this program with content affiliates, not toolbars and third-rate coupon sites. In fact, we have only approved 15 affiliates since Monday but have rejected 39. One of the few trusted affiliates we did bring over brought us a $616 sale almost immediately, so the program is off to a great start! This is the difference between OPMs and in-house network management. It was a sad reality to see low-quality coupon sites and toolbars creating mediocre sales for this outstanding brand. There was no growth, there was no future because they had rejected all the good content affiliates—but that is a much bigger issue that I will
rant about expand upon in an upcoming post.
In the meantime, check out the 1stinCoffee affiliate program on ShareASale and talk to us about promotion ideas. As we said in our announcement, 1st in Coffee sells trusted coffee machines of nearly every brand and type. Customers can shop for coffee (ground and whole bean), espresso machines, coffee makers, grinders and accessories. The refurbished machine category offers huge savings.
This article predates the transition to Apogee and may contain outdated references or links. We apologize for any inconvenience this may cause.