Why Levanta Remains a Must-Have for Creators

The recent changes to the Amazon Associates Program have sparked discussions across the creator community about Levanta and other Amazon attribution tools. Many bloggers and social media influencers are reevaluating their strategies for generating affiliate income from Amazon and wondering which attribution link to use to earn the most revenue. 

Changes To Amazon Associates 

The news came as a bit of a surprise to most Amazon affiliates, who have been utilizing tools such as Levanta to optimize their Amazon product promotions. Since its inception, Levanta users who are also Amazon Associates have been able to connect their accounts for dual attribution. 

While this may seem like a bit of “double dipping,” promotions through Levanta were mutually beneficial to Amazon as it further incentivized creators to send traffic to Amazon which may have otherwise been sent to a DTC website for higher commission earnings. 

The recent changes to the Amazon Associates Program no longer allow this dual attribution model, which has left creators having to decide whether to continue using Levanta links or Amazon Associates links in their promotions. 

Higher Commissions with a Longer Cookie Window

One of the biggest challenges creators face with Amazon’s native program is the short 24-hour cookie duration—but it applies to any purchase the user makes not just the linked product. This gives the opportunity for the creator to earn on products unrelated to the original product linked, and many creators have noted significant earnings after that 24-hour cookie was set.

Levanta, on the other hand, commissions only on the specific product you link to. However, Levanta offers a significantly higher commission rate on average, and the cookie stays set for a full 14 days for that item, giving your audience more time to make a purchase.

As a creator, it’s important to weigh the pros and cons of each approach and consider which is more lucrative for the type of content you create and the audience you serve. If your audience frequently buys a variety of products or you create content that encourages impulse or seasonal shopping, Amazon’s program might yield better results. 

However, if your content is highly targeted and promotes specific products that align closely with your niche, Levanta's higher commission rates and longer cookie duration may make it the better option. Deciding which program aligns best with your strategy will ensure you maximize your affiliate earnings while serving your audience effectively.

“The team at Levanta is working tirelessly to support Creators and Brands as they navigate Amazon’s recent policy changes. We’re helping Creators stay compliant with their links while highlighting the ongoing significant earning potential of Amazon Attribution campaigns via direct Brand partnerships, flexible commissions, 14-day cookie window, and CPC + Global support. With our upcoming Creator Connections integration, our platform will help guide Creators in optimizing their promotions across both Amazon Attribution and Creator Connections to maximize their earnings.” ~Ian Brodie, Levanta CEO

The Importance of Great Copy for Product Links

To succeed with Levanta, it’s critical to create compelling content that encourages your audience to purchase the exact product you’re recommending. Simply adding a link isn’t enough; you need to help your audience understand why that specific product is worth their money. Here’s how:

1. Highlight Specific Benefits: Instead of saying, “Here’s a great blender,” explain what makes it stand out. Does it make smoothies smoother? Is it easy to clean? Focus on how the product solves a problem or improves their lives.
2. Share Personal Experiences: Authenticity builds trust. Share how you’ve used the product and why you love it. Real stories resonate more than generic claims.
3. Use Strong Calls to Action: Encourage action with statements like, “Click here to grab this game-changing planner and start organizing your life today.”
4. Incorporate Visuals: Showcase the product in action. For blogs, include clear, high-quality images. On social media, post Stories or Reels that highlight the product’s features.

Conversion Strategies for Affiliate Success

In addition to writing great copy, there are other strategies to help you maximize your earnings with Levanta:

1. Be Selective with Products: Choose items that align with your niche and your audience’s needs. The more relevant the product, the more likely your audience is to buy.
2. Create Evergreen Content: Develop posts or videos that remain valuable over time. For example, a “Top 10 Kitchen Gadgets” blog post can drive clicks and sales for months or years.
3. Use Multiple Platforms: Don’t limit your affiliate links to just one channel. Share them across your blog, email newsletters, Instagram, YouTube, or any other platform where your audience engages.
4. Track Performance: Levanta provides detailed analytics to help you see what works and what doesn’t. Use this data to refine your strategy and focus on your most profitable products and content.

Why Levanta Makes Sense for Amazon Affiliate Sales

While it’s true that Levanta’s cookie only applies to the specific product you link to, the longer 14-day window and higher commissions make it a powerful option for creators who want to maximize their earnings on targeted recommendations. By focusing on well-crafted, high-converting content, you can drive meaningful sales and earn more for your efforts.

In today’s affiliate marketing world, success isn’t just about adding links—it’s about building trust and creating authentic connections between the product and your audience. Levanta helps creators focus on quality over quantity, rewarding them for thoughtful, curated recommendations. If you haven’t tried Levanta yet, now is the perfect time to explore its potential and take your affiliate income to the next level.