Welcome to Part Four of our 3-Part series, Datafeeds of the Rich and Famous presented by Greg Hoffman Consulting and starring me, Robin Leach. Four articles […]
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Greg Hoffman Consulting has been called in to rescue a great brand’s affiliate program. Our task is to find content affiliates for 1st in Coffee. The […]
GHC affiliates who are signed up with The California Wine Club on ShareASale may have noticed that we have been working on custom commission structures over […]
Our conference call this week was about datafeeds: how to get them, manipulate them, and make use of them. The call clocked in at about 45 minutes, and you can view the recording here or on our YouTube channel. If you’d like to participate in our next conference call, March 8th, join our Facebook group!
As we approach Affiliate Summit West 2018, I wanted to take some time to remind friends, colleagues, acquaintances, affiliates, merchants and managers in this industry, who we are. What does Apogee stand for? Why do we do the things we do?
I’ve published two ebooks on affiliate management and spoken at many affiliate-related conferences, giving other managers tips and tricks on how to succeed. Nine years since the first management-related blog post on this site, my goal here is to distill all that into ten commandments that all affiliate managers should follow.
Near the end of each year, I start to work on the agency’s strategy for the upcoming year. This time, the newly-minted president of the company, Jen […]
Kick your affiliate marketing strategy into high gear with these 12 daily steps.