Years ago I learned from a mentor the concept of “Cheap, Quick, or Easy.” This fundamental truth applies to all businesses of any size, but it […]

In this Skimlinks review, we’ll discuss why it’s important for the PR industry and how to avoid some of the common pitfalls with the online channel they are associated with—affiliate marketing.

Talk to your network representatives and make your self-managed affiliate program private.

Older affiliate programs that have been sitting on archaic networks for the last few years have untapped potential. There are new strategies for growth and profitability that most merchants haven't considered yet. Today I'll review some of those ideas and talk about the state of affiliate program management.

A Realistic Approach to Program Projections As the head of business development for Apogee, I advocate for my team of affiliate management experts, our partners and […]

The best partners that will bring you new customers over the next 3-5 years need invitations. You can spend months trying to figure out who they are, but Apogee already has that list ready for recruitment in new programs.

Congratulations! Your merchant account has been approved. Now what? Here's the reality of what comes next and how to increase sales with a new affiliate program.

I've published two ebooks on affiliate management and spoken at many affiliate-related conferences, giving other managers tips and tricks on how to succeed. Nine years since the first management-related blog post on this site, my goal here is to distill all that into ten commandments that all affiliate managers should follow.