What Is Group 7 and What Affiliate Marketers Can Learn From It
October 22, 2025Apogee Agency and Name Bubbles have shown that long-term, consistent effort can outperform short-term bursts of promotion when managing an affiliate program. When our collaboration began, Name Bubbles was familiar with seeing sales spike during campaigns and fade in the off-season.
The challenge was turning that volatile pattern into dependable growth. Our approach was straightforward: we built a strategy centered on regular content, strong relationships with creators, and performance tracking, rather than relying heavily on coupons or one-off pushes.
Early on, we collaborated with Name Bubbles to engage creators, parents, and publishers who could share authentic stories about their everyday experiences with the products. We positioned affiliates not as coupon distributors, but as partners in content and brand storytelling.
Each month, we funded campaigns that highlighted how families used Name Bubbles labels in real life. That consistency helped increase trust and visibility, and it attracted more affiliates over time. The affiliate program evolved into a continuous source of new customers, not just a seasonal boost.
The outcomes have been strong. Through the affiliate channel, Name Bubbles generated more than $5.2 million in sales and fulfilled over 120,000 orders. Those results were not driven by one viral moment. They emerged from ongoing planning, collaboration, and adaptation.
This case underscores that affiliate program management, when combined with influencer marketing and performance PR, can become a dependable growth mechanism rather than a tactical afterthought.
Some strategic pivots made this possible. We helped diversify Name Bubbles’ affiliate roster by bringing in creators, parenting blogs, and higher-authority publishers such as Forbes and Wirecutter. That mix ensured the program could maintain momentum even if one channel cooled off.
In 2024, we also guided the transition from ShareASale to the Impact platform, giving us access to better tools, more flexible data, and stronger control over growth tactics. In this migration, we reengaged partners, reset expectations, and refined tracking, rather than simply porting over the old program.
The most significant shift was philosophical. Instead of simply paying for clicks or coupons, we allocated budget to producing content: honest reviews, product stories, videos of real usage. These content assets continued to bring value long after they were published.
Behind the scenes, we monitored performance data to identify the most effective narratives, creators, and channels. We adjusted based on what the data told us. Over time, minor optimizations compounded into significant gains.
This project also offers a moment of candid reflection for us at Apogee. Our strength lies in devising a strategy, executing it with rigor, and delivering precise results for clients. Historically, we have not always done a good job of stepping back to document those successes. Many marketers excel at growing others but struggle with marketing themselves.
This Name Bubbles case is one we are particularly proud of because it shows the whole arc, from planning to execution to scale, in a clean, measurable way. It gives us a story to tell, and it reminds us to be more intentional about capturing these stories for the future.
This case was also issued via a nationally distributed press release, amplifying its visibility beyond niche channels. The release highlights how combining affiliate program management, performance PR, and influencer marketing can drive lasting growth when content is at the center.
For brands seeking to move beyond flash promotions, this example offers a roadmap. Steady content campaigns, aligned with affiliate and influencer tactics and supported by rigorous measurement, can transform affiliate marketing from a side channel into a core driver of growth. We believe this partnership with Name Bubbles will serve as a model for future clients who want scalable, sustainable performance.
