Greg Hoffman Consulting Rebrands to ApogeeGreg Hoffman Consulting Rebrands to ApogeeGreg Hoffman Consulting Rebrands to ApogeeGreg Hoffman Consulting Rebrands to Apogee
  • Who We Are
  • What We Do
  • Clients
  • Affiliate Training
    • Affiliate Marketing 101: A Guide for Content Creators
    • The Glossary of Affiliate Marketing
  • Blog
  • Contact
✕
            No results See all results
            On Being a Failure
            February 25, 2016
            Holiday Preparation For Merchants - Apogee, A Performance Marketing Agency
            Holiday Preparation for Merchants: Q4 is Won in Q3
            June 22, 2016

            Greg Hoffman Consulting Rebrands to Apogee

            After seven years of award-winning affiliate program management, Greg Hoffman Consulting is rebranding today to Apogee, a performance marketing agency. The evolution of what was once a one-man shop with a handful of successful programs, Apogee is now a full team of experts managing major national brands such as Firestone Complete Auto Care, Sears PartsDirect and Snake River Farms.

            Our mission statement reflects the definition of the new agency name.

            Apogee reaches for the highest point of integrity in performance marketing by advocating for merchants and affiliates and teaching each to value the other.

            Affiliates and merchants will not notice a difference in program management. The Apogee team still manages programs together and gives each program the highest level of customer service. We maintain our boutique agency status but we have a strategic growth plan for 2016 that includes expanding services to our current clients. As affiliate managers, we are the bridge between affiliates and merchants; our mission is to make both sides profitable while enforcing high standards of integrity and ethical practices.

            Greg Hoffman is the chief strategist of program structure, analysis and direction for all our clients. Cindy Ballard, now the COO of Apogee, is in charge of deals, reviews, newsletter content and FTC compliance. Daniel M. Clark, now the agency CTO, creates custom reporting solutions, optimizes datafeeds and product catalogs, oversees pixel integrations and edits the crap out of everything we write [Ed. Note: And normally I’d strike that last bit. But I’ll allow it this time because it’s so, so true.] Jennifer Crego is our Marketing Manager and is helping the agency move to the next level through strategic marketing moves. Behind the scenes, Jen Hoffman keeps the office running smoothly as our Business Manager. We also have several sub-contractors for recruiting and ongoing projects.

            Apogee: A Performance Marketing AgencyThe diversity of backgrounds of the team members gives Apogee the ability to service every level of client under retainer and always be proactive in our affiliate management. Greg has the affiliate manager background, but Cindy and Daniel were affiliates and Jennifer was a merchant. Those perspectives make them valuable managers. We debate well and communicate freely. The team atmosphere strengthens us as we grow.

            Apogee has a defined set of services to choose from. Our Premium Affiliate Program Management level gives merchants everything they need for strong, responsible growth expectations. With an aggressive recruiting strategy, we will work with the best of the best for these clients. We also monitor for coupon, datafeed and paid search compliance and optimization.

            Also on offer is the Tune-up, a one-time service which begins with a free audit and ends with full implementation of all recommended changes and fixes to the program before we hand the keys back to the merchant. For those merchants that need ongoing help with a program but do not need the Premium service, we have the Tune-Up Plus Maintenance level. This allows our team to perform basic services and keeps the program on a steady course moving forward. We also have excellent referrals for social media, search engine optimization, search engine marketing and public relations.

            It’s an exciting time for us here at Apogee. We’re glad you’re here to see us off on the next step of our journey.

            ~ Greg, Cindy, Daniel, Jennifer, and Jen

            Greg Hoffman
            Greg Hoffman
            Greg Hoffman is the CEO/CMO of Apogee, a digital advertising agency. Greg was named the Affiliate Marketing Advocate of the Year by Affiliate Summit in 2016. In 2014, Apogee, as Greg Hoffman Consulting, was the recipient of the Affiliate Summit Pinnacle Award for Best OPM/Agency. Greg is a photographer, vinyl record lover, a tropical fish keeper and a comic book collector. He writes with a fancy pencil to annoy his digital-minded colleagues.

            Related posts

            Apogee 2021 Year in Review | Logo over moon with title
            December 8, 2021

            The 2021 Apogee Year in Review from CEO Greg Hoffman


            Read more
            August 26, 2021

            Apogee Agency: A Reintroduction To Our Brand and Expertise


            Read more
            July 13, 2021

            Apogee Brunch and Learn – Professional Development


            Read more

            Connect With Us!

            • Facebook
            • Instagram
            • LinkedIn
            • TikTok
            • YouTube

            For Clients

            • Understanding Affiliates
            • Influencer vs Affiliate
            • What To Expect
            • Cheap, Quick, or Easy

            For Affiliates

            • Affiliate Marketing 101
            • Affiliate Resource Center
            • Apogee Insiders Group
            • Apogee Mailbag

            Get A Risk-Free Consultation

            "*" indicates required fields

            Name*

            © 2022 Apogee Agency | All Rights Reserved
                        No results See all results
                          Manage Cookie Consent
                          We use cookies to optimize our website and our service.
                          Functional cookies Always active
                          The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
                          Preferences
                          The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
                          Statistics
                          The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
                          Marketing
                          The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
                          Manage options Manage services Manage vendors Read more about these purposes
                          View preferences
                          {title} {title} {title}