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February 17, 2017
This week on Apogee Live, we discussed attribution in the affiliate channel. It's a hot topic and reflects my recent article in Practical Ecommerce. The call was a tight 37 minutes, with lots of great information. We might be getting the hang of this.
February 9, 2017
Yesterday, we started something new and exciting at the agency. We recorded our first Apogee Live affiliate meeting using Zoom, a video conferencing service. You can view that meeting on our new YouTube channel, and that first meeting is available to watch here at ApogeeAgency.com.
January 10, 2017
This morning, January 10th, 2016, marks the end of an era. ShareASale, the third-largest affiliate marketing network in the United States, has been acquired by global network Affiliate Window. We at Apogee would like to extend our heartfelt congratulations to ShareASale for fifteen years of exemplary network management and industry leadership.
November 17, 2016
You must have patience to be successful in affiliate marketing; you must also ask questions, always. I'm not suggesting you act like a four-year-old and repeatedly ask why why why why why without waiting for, or paying attention to, the answers. But you need as much information as possible to make decisions on strategy and direction.
November 10, 2016
The number one piece of advice I can give to anyone interested in affiliate marketing is to have patience. This is a long-term investment and strategy.
November 9, 2016
Over the past decade or so, Google began by helping datafeed affiliates become rock stars but then systematically killed them. Some of our past affiliates with successful product promotions are no longer in the industry—that's how bad it became. Naturally, an affiliate today shouldn't bother with datafeeds or running a datafeed-driven website, right? Well, hold on. Don't be too hasty.
September 26, 2016
Affiliate marketing isn't easy. It takes time, resources and dedication. It's not something you can learn overnight and start making money with immediately. Normally, when I write about unrealistic expectations, I write about merchants—in fact, a chapter of my book is about just that. Today, I'm talking to affiliates—new affiliates, mainly. I'm talking to affiliates who might have some wild ideas about how quickly they can make six figures in this industry but have discovered that their unrealistic expectations led to disappointment. Affiliates who might be asking, "does affiliate marketing work?"
September 22, 2016
By now you may have heard at least a little about Conversion Lines technology from ShareASale. We mentioned the technology recently in our client announcements and every client newsletter that has gone out in August had two paragraphs about them. Maybe you saw some industry connections talking about them on Facebook, or on Twitter. We at Apogee are big believers in the power of attribution rules, and today, I'm going to teach you how it works to make the landscape more fair for everyone.
June 22, 2016
Holiday preparation in Q3 is the key to winning Q4, and with Q3 only about a week away, the time to start thinking about it is now. Apogee is looking for a repeat of a great 2015, and we're not procrastinating.
March 21, 2016
After seven years of award-winning affiliate program management, Greg Hoffman Consulting is rebranding today to Apogee, a performance marketing agency. The evolution of what was once a one-man shop with a handful of successful programs, Apogee is now a full team of experts managing major national brands such as Firestone Complete Auto Care, Sears PartsDirect and Snake River Farms.
February 25, 2016
In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980's: That's Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.
January 19, 2016
Much to my surprise, I was nominated and chosen as a finalist for both the Affiliate Marketing Advocate and Affiliate Manager of the Year Pinnacle Awards at Affiliate Summit West 2016. More than that, I was shocked to actually win the Affiliate Marketing Advocate award at the presentation last week!
November 17, 2015
Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing […]
October 29, 2015
In October 2005, the E-commerce Director at Thompson Cigar took a chance and hired me as the internet marketing manager. I'm grateful to Mike Masse for […]
October 23, 2015
When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage […]
July 31, 2015
Greg Hoffman Consulting has been called in to rescue a great brand's affiliate program. Our task is to find content affiliates for 1st in Coffee. The […]
March 24, 2015
Welcome to a Special Edition of our 4,294-Part series, What, More About Datafeeds? presented by Greg Hoffman Consulting. I'm your loyal Tech Monkey, Daniel. Today it’s […]
November 21, 2014
From the manager's perspective, I don't thank my affiliates enough. Sure, I thank you for your promotions and your efforts and your successes. But, I really want to thank […]
May 15, 2014
We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or […]
April 15, 2014
GHC affiliates who are signed up with The California Wine Club on ShareASale may have noticed that we have been working on custom commission structures over […]
January 31, 2014
Daniel M. Clark will join Greg Hoffman Consulting next week as it's Tech Manager. Daniel has spent the last year on a remote island writing the […]
August 16, 2013
If every affiliate program was managed like a fantasy baseball team, the industry would be vastly different. Of course, the same could be true if every […]