The Previnex team launched its affiliate program in May 2017 but decided last month it was time for professional affiliate program management. Apogee took over the program and immediately implemented our proprietary attribution rules to increase conversions for content-based partners. None of the October sales came from top-of-the-funnel partners such as bloggers, influencers or review sites. All active affiliates were coupon or … Read More
Join DoggieLawn on ShareASale
Our second wave of fall client announcements is here. DoggieLawn is another new program that Apogee recently helped launch on the ShareASale network. This is the perfect client for Anne Parris to manage as she has expertly guided TruDog this year and has built great relationships with pet affiliates. DoggieLawn is a subscription service for environmentally-friendly dog grass patches for canines of all sizes. For one low price, dogs … Read More
Five Trustworthy Factors for Affiliate Marketing Forecasting
A Realistic Approach to Program Projections As the head of business development for Apogee, I advocate for my team of affiliate management experts, our partners and the industry. I want every affiliate program to be profitable and successful. I want affiliates in those programs to feel the satisfaction of cashing big payouts each month. I want my team to be … Read More
Introducing Apogee Insiders
As Apogee grows, so does the opportunity for all of our affiliate partners to grow and learn as a part of the Apogee family. This year Apogee has focused on two main pillars — Education and Activation — and we have had enormous success with not only adding the best clients across a variety of verticals but also in helping … Read More
Jen Hoffman Named President of Apogee
Jen Hoffman, co-owner of Apogee, has been named President of the Roswell, Ga. company. Eleven years ago, when the agency was founded as Greg Hoffman Consulting, Jen served as the Business Manager and has filled that role since. As Business Manager, she handled taxes, payroll and invoices. As President of Apogee, she will oversee all operations for the growing agency. … Read More