Apogee Blog
Check out the Apogee Blog
July 20, 2026
Think Like an Affiliate Manager will be free on Kindle this Friday, July 24, ahead of the weekend when many affiliate managers are boarding flights or […]
July 13, 2026
Apogee has managed affiliate programs for mid-sized DTC and consumer brands since 2009, and the pattern repeats across nearly all of them. A founder or marketing […]
July 9, 2026
Bittman's, the whole-grain sourdough subscription brand built around Mark Bittman's approach to real bread, has launched its affiliate program exclusively on Impact. The program gives content […]
July 7, 2026
Apogee Intelligence Lab is a monthly interview series from Apogee, an affiliate management and influencer partnership agency. Each month, we sit down with someone working at […]
July 6, 2026
I became an affiliate manager in 2005. The first month-end report I built took two weeks to finish. Someone handed me a stack of hundreds of […]
June 10, 2026
Most Founders and CMOs I talk to think Reddit matters; they just don't have a plan yet. The reason they haven't moved is that the internal […]
April 29, 2026
The announcement that Rakuten Advertising and Impact.com are forming a strategic alliance has drawn attention and mixed reactions across the affiliate industry. Rakuten will migrate its […]
April 29, 2026
The creator marketing agency space is crowded, and most of the agencies in it sell some version of the same pitch. Big creator network. Vetted talent. […]
April 27, 2026
Most ecommerce brands looking for affiliate program strategy consulting approach the search the wrong way. They start with agency directories, read vendor pitch decks, and evaluate […]
April 16, 2026
After seven years of managing affiliate programs across a wide range of brands, there is one pattern that keeps showing up, and it has nothing to […]
April 7, 2026
After more than 20 years managing affiliate programs and helping brands generate more than $100 million in partner-driven revenue, Apogee Agency founder Greg Hoffman put everything […]
March 26, 2026
People romanticize starting an affiliate business. Launch a program, approve some partners, and watch the sales roll in. The pitch travels well on social media, and […]
February 12, 2026
Affiliate marketing has a ghost program problem. A structural, industry-wide issue where networks and tracking platforms present a catalog of opportunity that does not reflect a […]
January 28, 2026
If you’re an established blogger or influencer, chances are you’ve already done the hardest part of affiliate marketing. You’ve built an audience, you’ve earned trust, and […]
January 22, 2026
I've spent my career educating brands on what affiliate marketing actually is, not what people wish it was. That work led me to build two public […]
January 12, 2026
If you’ve made a resolution to do more with affiliate marketing in 2026, this guide will help you set it up the right way from the […]
October 23, 2025
Apogee Agency and Name Bubbles have shown that long-term, consistent effort can outperform short-term bursts of promotion when managing an affiliate program. When our collaboration began, […]
October 22, 2025
If you’ve been on TikTok recently, you’ve probably seen people declaring that they’re part of “Group 7.” It started with a musician named Sophia James, who […]
October 8, 2025
Twenty years ago, affiliate managers were not discussing Customer Acquisition Cost (CAC). We measured success by clicks, conversion rates, and raw sales volume. The focus was […]
October 7, 2025
The way people shop is changing fast. OpenAI’s new Buy It in ChatGPT feature with Instant Checkout and the Agentic Commerce Protocol shows us that the […]
August 26, 2025
With just one week left in August, this is the perfect time for creators to set clear goals and put systems in place for September. Once […]
August 5, 2025
As we officially say goodbye to ShareASale, many brands are left asking the big question: What now? The mass migration to the AWIN platform has not […]
June 25, 2025
If you’re launching or scaling an affiliate program, there’s one part of the strategy most brands overlook or undervalue. I’m talking about nano influencers. These are […]
June 24, 2025
Affiliate marketing is one of the smartest ways for new DTC brands to grow, especially when you’re launching with limited ad budgets and looking for cost-effective […]
April 8, 2025
If you’re a content creator trying to make sense of affiliate marketing, it can feel a bit overwhelming. Between signing up for individual affiliate programs, hunting […]
April 8, 2025
The Direct-to-Consumer (DTC) landscape is shifting. Consumer behavior is evolving, digital advertising costs are skyrocketing, and traditional marketing tactics are losing their edge. In 2025, brands […]
March 26, 2025
You’ve just joined a new affiliate program—congrats! Whether you’re brand new to affiliate marketing or adding another program to your roster, now’s the time to get […]
March 11, 2025
In the 1989 classic Field of Dreams, Kevin Costner’s character, Ray Kinsella, hears a mysterious voice whisper, “If you build it, he will come.” So, he […]
January 28, 2025
Google Analytics 4 (GA4) is a powerful tool for tracking website performance, but relying on it as your sole source of truth for attribution is not […]
January 27, 2025
UGC stands for user-generated content. It is any content about a brand or product created by someone outside the brand itself, a customer, a creator, a […]
January 23, 2025
Great news! The Sunnydaze Decor affiliate program has officially moved to Impact, and we’re excited to invite you to join us on this new platform. Whether […]
January 10, 2025
The recent changes to the Amazon Associates Program have sparked discussions across the creator community about Levanta and other Amazon attribution tools. Many bloggers and social […]
January 6, 2025
Truvaga, a leader in vagus nerve stimulation technology, has launched its new affiliate program exclusively on the Impact platform. Truvaga offers handheld vagus nerve stimulators designed […]
October 2, 2024
Amazon Prime Day is one of the most anticipated shopping events of the year, offering affiliates a golden opportunity to boost their commissions. With millions of […]
September 19, 2024
A quick scan of the ShareASale Top 100 PowerRank will show you a handful of programs that are on Auto Approve. It makes sense that this is possible but I'd like to share the hazards of this type of mismanagement. It's like having 32 cavities behind a pretty smile. It's not something to brag about.
September 18, 2024
Name Bubbles, a leader in award-winning personalized kids labels, has launched its new affiliate program exclusively on the Impact platform. Name Bubbles offers high-quality, personalized labels […]
September 15, 2024
When launching an affiliate program on any platform, the first two weeks are critical for laying the foundation for long-term success. However, these initial days can […]
September 9, 2024
Affiliate marketing is one of the most effective ways for bloggers to monetize their content. But, if you're struggling to see the income you desire, the […]
August 1, 2024
As a content creator or business owner, staying on top of your game requires regular maintenance and strategic planning. The first of every month is a […]
July 23, 2024
Sfoglini, a leader in organic durum semolina pasta, has launched its new affiliate program exclusively on the Impact platform. Sfoglini combines the very best of Italian […]
July 11, 2024
Wolf Tactical, a leader in high-performance tactical gear, has launched its new affiliate program exclusively on the Impact platform. From EDC Belts and Range Belts to […]
February 1, 2024
Blogging has come a long way since its humble beginnings as online journals. Today, it's a thriving industry with bloggers turning their passion for writing, sharing, […]
January 23, 2024
Affiliate marketing has evolved significantly with the integration of PR strategies, placing storytelling and brand advocacy at the forefront of this new era. Brands benefit from […]
December 27, 2023
Affiliate marketing has become a cornerstone of many brands' digital advertising and revenue generation. The concept is simple: partner with affiliates who promote your products or […]
December 27, 2023
Are you a blogger looking to monetize your content and boost your affiliate income? It's a powerful way to earn money by promoting products or services […]
December 19, 2023
Discover the steps to launch a successful affiliate program for your business. Learn how to select the right affiliates, set fair compensation, and optimize your strategy […]
November 8, 2023
Black Friday and Cyber Monday are two of the most lucrative shopping holidays of the year, and for bloggers and influencers, they present a golden opportunity […]
October 30, 2023
Choosing the right Affiliate Management Agency is an important part of a successful affiliate program. While Affiliate Program Strategies may vary, this article explains what every […]
October 25, 2023
In the world of Direct-to-Consumer (DTC) brands, few things are more crucial to success than a strong sales funnel. At the same time, affiliate marketing has […]
September 19, 2023
From Cash Cow to Cash Cannibal: The Evolution of Coupons in Affiliate Marketing The Golden Age of Coupons There was a time when affiliate marketing and […]
September 19, 2023
In the fast-paced world of affiliate marketing, everyone is on the hunt for that elusive “overnight success.” But in our experience, true success is a slow […]
September 19, 2023
We live in a transformative era dominated by the rapid advancements of Artificial Intelligence (AI). This digital age has brought a plethora of promises, the most […]
September 19, 2023
The Myth of Celebrity Endorsements and the Rise of the $500 Affiliate In the world of brand marketing, the allure of celebrity endorsements is undeniable. Many […]
August 20, 2023
As the holiday season approaches, it's crucial for businesses to optimize their affiliate programs to maximize sales and revenue. Q4, encompassing the months of October through […]