Apogee Blog
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June 22, 2016
Holiday preparation in Q3 is the key to winning Q4, and with Q3 only about a week away, the time to start thinking about it is now. Apogee is looking for a repeat of a great 2015, and we're not procrastinating.
March 21, 2016
After seven years of award-winning affiliate program management, Greg Hoffman Consulting is rebranding today to Apogee, a performance marketing agency. The evolution of what was once a one-man shop with a handful of successful programs, Apogee is now a full team of experts managing major national brands such as Firestone Complete Auto Care, Sears PartsDirect and Snake River Farms.
February 25, 2016
In September 2015, I met with NFL Hall of Fame quarterback Fran Tarkenton, a man with a larger than life personality and one of the stars of a show I watched religiously in the early 1980's: That's Incredible. It was an honor to be in his presence and to listen to him talk about business and life. To say that I’m a fan is an understatement.
January 19, 2016
Much to my surprise, I was nominated and chosen as a finalist for both the Affiliate Marketing Advocate and Affiliate Manager of the Year Pinnacle Awards at Affiliate Summit West 2016. More than that, I was shocked to actually win the Affiliate Marketing Advocate award at the presentation last week!
November 17, 2015
Merchants and managers that need to understand the affiliate marketing channel have a new resource for best practices. A new book published by Greg Hoffman Consulting, Climbing […]
October 29, 2015
In October 2005, the E-commerce Director at Thompson Cigar took a chance and hired me as the internet marketing manager. I'm grateful to Mike Masse for […]
October 23, 2015
When I started as an affiliate manager in 2005, two-tier bonuses were all the rage. I saw them as a great tool but the ongoing percentage […]
September 3, 2015
On July 31, we announced we were taking over the 1stinCoffee affiliate program on eBay Enterprise Network. Today I can announce that we are live on […]
July 31, 2015
Greg Hoffman Consulting has been called in to rescue a great brand's affiliate program. Our task is to find content affiliates for 1st in Coffee. The […]
March 24, 2015
Welcome to a Special Edition of our 4,294-Part series, What, More About Datafeeds? presented by Greg Hoffman Consulting. I'm your loyal Tech Monkey, Daniel. Today it’s […]
March 16, 2015
Welcome to Part Four of our 3-Part series, Datafeeds of the Rich and Famous presented by Greg Hoffman Consulting and starring me, Robin Leach. Four articles […]
November 21, 2014
From the manager's perspective, I don't thank my affiliates enough. Sure, I thank you for your promotions and your efforts and your successes. But, I really want to thank […]
May 15, 2014
We love our affiliates, big and small. I keep hearing stories of frustration from affiliates that have been removed or declined because of their size or […]
April 15, 2014
GHC affiliates who are signed up with The California Wine Club on ShareASale may have noticed that we have been working on custom commission structures over […]
January 31, 2014
Daniel M. Clark will join Greg Hoffman Consulting next week as it's Tech Manager. Daniel has spent the last year on a remote island writing the […]
August 16, 2013
If every affiliate program was managed like a fantasy baseball team, the industry would be vastly different. Of course, the same could be true if every […]